Here's what I do.
Digital things
Explainers
Infographics
Scrollytelling
It’s storytelling - but it moves. It’s design - but it talks back. It’s where narrative meets interaction and weird little magic happens.
Scrollytelling is how I guide people through stories that don’t fit in boxes. As you scroll, the content responds: text appears, images shift, things animate, the whole thing unfolds like a secret being revealed in real time.
I use it to build immersive digital experiences that feel more like journeys than pages. Perfect for complex ideas, abstract concepts, or stories that need room to breathe - and linger.
Whether it’s an explainer, a poetic side-quest, or a way to reframe your whole brand story - I’ll help you build something scrollable, emotional, and unforgettable.
What is Scrollytelling?
Infographics are all about transforming data into visually compelling stories.
I create infographics that are not only eye-catching but also easy to understand. Whether it's a simple chart or a detailed diagram, my infographics help you communicate complex information quickly.
Perfect for reports, presentations, or social media, they make facts and figures interesting and accessible.
Infographics
Explainers break down complex ideas into digestible animations.
I design explainers that simplify challenging concepts through a mix of text, visuals, and animations.
They're ideal for product launches, educational content, or training materials. With my explainers, your audience gets a clear understanding of even the trickiest topics.
Explainers
From animations, interactive data, maps, podcasts ... I create digital things that bring personality and style to your brand.
These assets can be used across your website, social media, or other digital platforms to make your content stand out.
If you're looking to add that extra touch of creativity, I've got you covered.
Digital things
Picked up my first sketchbook in 2020 and have been collaging, doodling, painting, ripping and making a big mess ever since. Also exploring digital art and methods.
Arty-fartist
And if I can't do it, I definitely know someone who can.
Digital DIY'er, no-code hacker and general all rounder smashing together design, art, animation and interaction.
Jack of all trades
Caught the internet-bug in 2009 studying an MA in Online Journalism. From live blogging to data visualisation via Flash animation, web design and social media marketing, I tried it all.
I knew life before the internet, but frankly, it was rubbish.
Curiosity
Get the content right and the design will follow.
Cut my teeth in broadcast journalism where you ditch the waffle and focus on the audience. I've never forgotten this.
Content first
Ex-journalist turned creative tinkerer.
Raised in Wolves, partied in Brum and now chilling in Brighton.
Crone, queer and feral freelancer.
Topline
A bit about me.
"... fantastic to work with, really responsive and also came up with some great new ideas for the project. An absolute pleasure from start to finish!"
Rose Donnelly, LawCare
"... Caroline was the perfect partner. She was flexible, fast and produced a very high quality of work. We were extremely impressed"
Maddie Horner, Dr. Martens
"You’re proactive—anticipate needs, bring fresh ideas… You’re easy to work with, clear, positive… You really listen, pick up on nuances… Your talent, intuition, and professionalism make you a standout."
Tanya Maheshwari
Head of Campaign Delivery, Sifted
My ears are burning