29 Nov

… for hire

SOCIAL MEDIA MANAGEMENT

Services include:

  • Set up of Twitter/Facebook/Myspace account
  • Transfer from Facebook profile to Facebook Pages (as required)
  • Syncing between Twitter/Facebook/Myspace (if required)
  • Sending/scheduling of informational messages
  • Interesting posts – polls, opinions and discussion points
  • community management – answering/responding to messages
  • Set up of Flickr/Youtube account
  • Membership on music sites (eg Last.fm

BLOGGING

  • Set up / design of blog site (via WordPress)
  • Hosting of site
  • regular content blogging (daily, twice daily, weekly) with a casual style
  • promotion via Facebook, Twitter
  • Embedding of video
  • Use of music playlist sites (eg Spotify)

INTERVIEWING

  • video/audio interviewing
  • Basic top and tailing or more professional editing
  • hosting and embedding on your site via YouTube (or Vimeo if preferred)
  • Promotion via social networks/blog/website

LIVE BLOGGING

  • Set up of CoverItLive blog
  • Integration of Twitter feed
  • Coverage of your event – either Notetaking or Opinion format or a mix of both.

CLUB DJING

  • Indie/rock/alternative DJ with an extensive collection.
  • DJ from CD’s
  • (note: I do not own decks, so you would have to provide these)

25 Nov

Why don’t students use Twitter?

I’ve recently been helping out with teaching 1st year Journalism students at BCU in Birmingham.

Dan Davies – who is leading the course – and I are both former Online Journalism MA students, and hence very wired in to the social networks, blogs etc. However, it’s not our background and education which makes us HUGE Twitter fans, but our AGE.

The students we teach are all Facebook afficionados, they use it every day, and often it’s the first site they log into on the computers, NOT their email. So when we got onto the subject of sources, we began preaching about the benefits of using Twitter.

We’d hoped we’d be preaching to the converted, but as it happens, this is not the case.

In fact the response to Twitter has been VERY slow amongst the 18 year old age group. 1 or 2 (out of 25) in each class had accounts, a few others were former users but, as with many people, “didn’t get it” so swiftly logged off. There was also reluctance to sign up to the service, when we asked them. They just don’t like it.

THE FACTS

And it’s not just “our lot”, a recent study ( The ECAR Study of Undergraduate Students and Information Technology, 2010 | EDUCAUSE) into students use of technology in the US showed some interesting results.

For example:

75% if students have a handheld device or smartphone.

21% of students with handheld smartphones/devices use it to follow ur update microblogs (eg Twitter)
76.9% use it to use social network sites, eg Facebook, Myspace, Bebo or LinkedIn

When it comes to computers, the figures are even more interesting
90.4% of students use computers to access social networks, only 43.5% use it to access microblogs.

21% of students with handheld smartphones/devices use it to follow ur update microblogs (eg Twitter)76.9% use it to use social network sites, eg Facebook, Myspace, Bebo or LinkedIn
When it comes to computers, the figures are even more interesting
90.4% of students use computers to access social networks, only 43.5% use it to access microblogs.

So WHY don’t teenagers like Twitter?

LEAN FORWARD V LEAN BACK

Is Facebook the new TV?, a so called lean-back technology, where the information is pumped directly to you and requires very little effort – think about it, Facebook keeps giving, even if you don’t.

Twitter, on the  other hand, needs participation to yield results: you have to follow the right people to get the right information (which, I know, is the case with Facebook but sheer numbers have given that the momentum now to carry on).

The content on Twitter is hard work sometimes: that extra click to watch that video clip, or read that article may put some people off, and a stream of text could be seen as a turn off. Facebook, on the other hand, is littered with pretty pictures and video to keep you engaged.  A string of words holds less appeal than a brightly coloured link.

All the reasons the Twitterati have shifted from Facebook are exactly the reasons the teenagers love it, the clutter – the bright lights and excitement, the noise and the shouting.

Face it Twitter, you’re too clean for teenagers.

24 Nov

Y-not? Embedding YouTube

I’m intrigued as to why some record labels still don’t allow embedding of their music videos on Youtube.

Surely Youtube is a KEY viral marketing tool, which means your artist’s music is spread around the net and promotes the album?

MP3’s yes – restrict those all you want if you believe it will impact on album sales (a whole other debate that I won’t go into now), but videos?

Unfortunately you restricting embedding won’t stop the videos being shared, all you’ll get is people making their own copies (whether ripped from online or even videos via phones from TV video channels) and sharing those instead. This means poorer quality, 3rd generation videos are doing the rounds, and end up being used by bloggers/journalists and fans on their social network profiles.   

In this day and age, surely sharing videos is key?

23 Nov

Myspace OFF Google search? UPDATED

I do a LOT of music searching online – I write band biogs, Facebook events and Tweets … I need a great one stop shop for band info (line-up, tour dates, pictures) – and, despite the fact it’s the biggest social network on the web, Facebook is NOT it. It still needs to serious work to bring quick-to-find information together in one go.

Myspace may have had it’s problems (it’s pretty much killed itself as a social network by allowing people to personalise their sites to the extent that they became unreadable and not coming down hard enough on spam in those early days) but it’s still the single best resource for bands. Facebook just doesn’t do it yet, and even bands own websites are either over-stylised, and hence are a navigation nightmare, or are out of date.

Myspace offers all the information in one place. Plus, it’s also normally the 1st or 2nd search when you Google a band.

Well, it was…

Today I’ve noticed a MAJOR shift in the placing of Myspace in the Google search – it doesn’t exist.

I know there’s a LOT of anger about this from bands who use Myspace as their sole online presence – and it’s not going to do Myspace any good at all surely?

Can anyone cast any light on this?

_____________________________________

There is some speculation that this is down to the deal between Facebook and Myspace. Facebook famously does NOT share it’s information with Google, is the search engine now being pedantic and saying, no Facebook online? Right, no Myspace either …

—————————–

Out of interest, I’ve just received this circular message from Myspace:

Monday 22 November, 2010
From: Myspace UK
Subject: The wait is over…

The new Myspace is here

Since you’ve been so loyal to us, we wanted you to be one of the first to see the newly, redesigned Myspace.

Updated and new features include:

(list embedded and wouldn’t copy on iPhone) will update later …

See what’s new

We’ll be rolling out more changes over the next few months, so stay tuned for more updates.

Your fans at Myspace UK

15 Nov

INTERNSHIPS: slave labour or opportunity?

This post was written in November 2010. I am now no longer a member of the NUJ. However, my feelings on internships have not changed.

There has always been some discomfort about the idea of unpaid internships, work experience etc. However, in the media they are considered something of a necessary evil.

National Union of Journalists
Image via Wikipedia

The NUJ have launched a campaign highlighting the fact that anyone who’s worked as an unpaid intern over the past six years COULD be entitled to minimum wage back pay – irrespective of the terms of the internship at the time. (They make a clear distinction,however, between internships and work experience. Internships tend to be longer and you make a contribution to the company. Unfortunately individuals on work experience often slip into an internship role, if they have anything about them they will do all they can to make a contribution to the company)

I am a fully paid up member of the NUJ but this concerns me.

Yes, companies DO take advantage of unpaid workers but don’t believe that this is entirely a one way street. With so many teenagers heading to university nowadays, and coming out with a range of weird and wonderful degrees, anyone serious about getting into the media can’t rely on a Desmond in Media Studies any more. I actively encourage students to get as much work experience as possible. Not only are they, as I did, putting themselves in a prime position for any vacancies that DO come up, but they are making contacts, learning about the industry and picking up new skills that their university may omit to teach them.

You simply cannot put a price on that.

This added pressure on media companies concerns me because it could …

1. put those  who have used interns in the past in a dire financial situation if they had to dig deep and find back pay

2. discourage others from offering internships in the future

Don’t think that companies will immediately start finding money to pay interns in the future, they won’t. It simply means the opportunities will close up and there will be fewer chances to get a foot in the door for the media workers of the future. On the other hand, as I explained above, there is a distinction between Intern and Work Experience. Maybe we’ll see a drop off in internships and a shift to work experience. Maybe this wouldn’t be such a bad thing?

I also have concerns when young people complain they do not have time to intern. Yes, they find time to go to football on a Saturday, see their friends a few nights a week and still have time to watch TV, play computer games and sleep.

It comes down to how badly you want it. I understand that not everyone has the luxury of supportive parents. But I do wonder how desperate you are for a role in this industry, if you are not prepared to give up some of your spare time getting experience

Your thoughts?

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All content (c) Caroline Beavon 2020