I’m intrigued as to why some record labels still don’t allow embedding of their music videos on Youtube.
Surely Youtube is a KEY viral marketing tool, which means your artist’s music is spread around the net and promotes the album?
MP3’s yes – restrict those all you want if you believe it will impact on album sales (a whole other debate that I won’t go into now), but videos?
Unfortunately you restricting embedding won’t stop the videos being shared, all you’ll get is people making their own copies (whether ripped from online or even videos via phones from TV video channels) and sharing those instead. This means poorer quality, 3rd generation videos are doing the rounds, and end up being used by bloggers/journalists and fans on their social network profiles.
In this day and age, surely sharing videos is key?