Top 10 Crimes of Online Writing
Caroline Beavon is a freelance information and infographics designer – get in touch for more details
Quick Links:
1. Too Clever/Too Boring/Too Complex Title
2. Images to big/boring/stock photos
1. Too Clever/Too Boring/Too Complex Title
- The title of an online post needs to be clear and succinct – no clever tabloid puns or vagueness here please!
- Avoid figures, but use place names, people etc. they will catch attention.
- The difference between: “Birmingham man falls into pub-cellar after night out” and “Down the Hatch”
- Avoid long titles, they’ll drop off the end of tweets if people share your story. Rethink your focus if you are struggling to write a clear title.
2. Images to big/boring/stock photos
- Size: Don’t automatically use the original size. Unless the image is VITAL to the article (i.e. if it is illustrating a point) keep it small, and wrap the text around the image to avoid white space.
- Location: Does that image REALLY have to be at the top on the left hand side? Would it work better further down? Consider using it to break up a block of text, or illustrate a particular point in the article.
- Multiple Pictures: Instead of ONE picture, how about several? How about an embedded Flickr slideshow? A gallery?
- Diagrams: Not all images have to be photographs. Is the story complex – would it benefit from a diagram? How about drawing your own with an art package (even Paint can work for simple diagrams), then save it and embed. (If it’s a personal blog, how about taking a photograph of your own doodles, flow charts, schedules etc and posting those up?)
3. Epic Paragraphs
It’s a common mistake of print journalists – they simply paste their copy online, add an image and have done with.
The eye simply cannot cope with the same about of text on a screen. Also, image if someone is reading the article on a mobile phone.
Keep paragraphs short
One idea, one paragraph.
4. No Header / Subheader
5. No links / links not working
- they give the reader a chance to find out more about a story
- they give your story credibility
- the linked person will know you’ve linked to them – creating interest and a possible link back
- you can keep your article short by linking to a resource elsewhere (read more here, see full list here etc.)
Never post a full link into your article – it looks messy and amateurish. Instead create a LINK within the article using relevant words (more here, for example).
See below (Spreading the Word – for details of creating short links)
6. No Lists
- Exfan
- Doldoran
- The Burmese Artichoke Foundation
- Sandcastle Equities
- Danders
- Phirman Enterprises
- Zhulom Corporation
And don’t forget to use those bullet point as LINKS to the relevant page.
7. Fact and Figures
A | B | C | |
Dave | 3 | 8 | 6 |
Archie | 5 | 6 | 1 |
Charles | 3 | 4 | 2 |
8. Tagging and Categories
9. Spread the Word
If you don’t tell anyone about your article, no-one, apart from your mum, will read it.
Here are some ways of spreading the word:
- Post the link on Twitter but ALWAYS use a short link (I use Bit.ly – it shortens the link and allows you to track the number of clicks – great/terrible for the ego!)
- Post it on Facebook – (useful tip: if you use Hootsuite as a Twitter /Facebook client you can CHOOSE which image will appear next to the link)
- Are there forums on this subject? Post it on there. – but be respectful of forum policy – forums are notoriously feisty when it it comes to spamming.
- Send it to the contacts, sources and interviewees that you used – they will like to see it and may post it on their websites. Again, send them a short link so you can keep track of the traffic.
- Get an email sig that allows you to promote your blog (I use Wisestamp, it adds links to my social networks AND an RSS feed of my blog).
10. Feel free to suggest a Number 10, below …

Caroline Beavon is a freelance information and infographics designer – get in touch for more details
9 Comments
Stephen Monday
May 31, 2012at 3:28 pmHi Caroline,
You are right about having shorter content for the mobile users. (This is where using twitter a lot helps) because if you can make a clear interesting point using less that 141 letters – then you are concise.
With so many people using mobile Web devices; (100 million) to “cash in” on this new market – we will have to be succinct, and get to our point quickly. I did some research that proved that most people who are looking for products/services – go to the Web first.
The study showed that as many as 90% of these searchers were using mobile devices. Wow. More power to the 3G and 4G enabled.
Good post.
How long should online content be?
May 16, 2012at 12:31 pm[…] Mobile – with the increase in mobile browsing, we cannot ignore the necessity for even shorter content. They are prepared to scroll, but not endlessly. How many users visit your site from mobile devices? Is it worth tailoring content for them? Do you have anything else you would consider, when writing online? Further Reading: You might like my article on > Top 10 Crimes of Online Writing […]
Julie Toft
March 6, 2011at 11:40 am10. linking instead of explaining. It annoys me, if the writer doesn’t bother to explain or clarify difficult parts/concepts but links to a wikipedia page instead. That’s just laziness. All the info you need to understand the text should be in the text. I think.
Great post, by the way.
Chie Elliott
March 5, 2011at 10:03 pmGreat post, Caroline, with good points we all need to be reminded of from time to time (it’s so easy to get carried away or become too lazy…), whether we are pros or beginners. PS: I didn’t know about Zemanta — top tip, thanks!
URL Gist! « Diary of a Media Junkie
March 5, 2011at 8:46 am[…] Online Journalism student dropped heavy tips on the Top Ten Crimes of Online Writing. If I thought I had it all together, this young lady told me WASSAP! It is a punchy and informative […]
links for 2011-03-04 « Sarah Booker
March 4, 2011at 6:01 pm[…] Top 10 Crimes of Online Writing (tags: journalism teaching online) […]
Andy Mabbett
March 4, 2011at 4:20 pm10. Expecting your readers to do the work for you. 😉
(Actually, that’s quite a good technique for encouraging debate)
Joseph Stashko
March 4, 2011at 3:36 pmSomewhat in breach of point 6 here 😉
Good post, I’d really agree with the paragraph thing, readability is so much improved by breaking up text in 3 or 4 line chunks.
Pete Ashton
March 4, 2011at 3:29 pm10. Ignore the rules. Sometimes you just gotta break them.