Statement: Demand Media acquires CoveritLive

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Statement: Demand Media acquires CoveritLive

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Demand Media acquired CoveritLive in February:
Many of our biggest customers already know this but for those of you who didn’t…surprise. It’s all very very good for us and for them. Given that Demand is a publicly traded company, I can’t really talk too much about the acquisition other than: a) it made us all happy; and, b) it will make all of our customers happier.

Live Gaming is Live:
We’re crazy excited about this. Customers love our Polls feature where they can ask the audience a question and get instant votes back. Take that idea, but now it’s a Trivia Question and your readers earn points on a live scoreboard. Imagine the engagement you can drive with that. We even created a version where you can take live ‘bets’ (no, not real money) on things like, “who will score first tonight?” or, “Who will the Bucs take in the 5th round?”. Your readers will be stuck to their devices earning points and having fun. Like all things we do, no setup required…just click the tab under Polls & Interactive and you’re live.

Android App is Live:
We’re sorry it took this long. Really. But now that CoveritLive is part of Demand Media, we have more resources for development and testing which means more cool stuff for you. We know iPhone users love mobile coverage with our iPhone app but now Android joins the party. It’s a really good first version with more upgrades, as usual, to come quickly. Go to the Android Marketplace to get it today.

Facebook sharing and Polls:
Live Polls are an extremely popular feature and now your readers are prompted to share their votes on Facebook immediately after they vote. Their friends come back to your site.

Last, I wanted to personally, as best I can, thank the many of you who helped make CoveritLive the company it is today. Your feedback, patience and support has meant a lot to me personally and I’ve thoroughly enjoyed watching so many customers around the world engage audiences with what we’ve built. The acquisition does start a new chapter for us (sorry, not sure how to say that without sounding corny) and it should be a great one.

Keith McSpurren
President, CoveritLive
@coveritlive

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