New Year Resolutions – Social Media and Blogging

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New Year Resolutions – Social Media and Blogging

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I’ve decided to group this years New Year Resolutions into several categories

Social Media

Health and Well-being

Productivity

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I use social media a lot, but sometimes it’s easy to fall down the rabbit hole and become distracted with ineffective activities.

As someone who is trying to build a freelance business, I need to be more focused in my online actions.

So, this years New Years Resolutions are:

  1. Rethink my social media presence
  2. Blog more regularly
  3. Comment more
  4. business branding

Rethink My Social Media Presence

Image representing Twitter as depicted in Crun...

As a freelancer working in a range of fields, and having changed careers radically in 2009 (from radio to digital content) I think it’s important to keep track of social media presence, and if necessary, have separate accounts for separate interests. I’m aware that some people I’ve connected with have NO interest in certain areas of my life

  • This means I sometimes hold back on  posting
  • There is the potential to lose some people along the way

I have recently set up a series of accounts purely for my infographics design work

I will then occasionally retweet these to my main account as well, if of wider interest.

But do I need to go further  – should I separate personal and work accounts completely? Do I need a social media presence for other elements of my work?

The New Years Resolution

Conduct a social media audit

  • what accounts do I use
  • what do I use them for
  • what works well on the various accounts
  • do I need to stop using anything? (might be knocking on your door, Pinterest)
  • set up new accounts if necessary

Have you done anything similar? What are the pitfalls? Any advice?

Blog More Regularly

WordPress (Photo credit: Adriano Gasparri)

WordPress (Photo credit: Adriano Gasparri)

I’m always telling people to blog more regularly  – “you don’t need to write a full article” I say, “just pull together an idea and get it up there”.

It’s a great outlet for showcasing work, knowledge, for sharing ideas and connecting with people – and as a freelancer it’s always good to be visible.

The New Years Resolution

I’m going to take my own advice and revive this blog with more ideas and thoughts.

I’m going to do what I promised months ago, and start blogging for MyJQ – a Jewellery Quarter hyperlocal blog in Birmingham

Put more ideas on my design blog (although I’ve not been too bad at doing this recently)

 

Comment More

Even though I do get excited when someone comments on a blog post of mine, I am woefully lazy when it comes to commenting on other peoples. Maybe it’s because I do most of my article reading on my mobile, and it’s difficult to comment via mobile. Maybe I’ve been put off by the few times I HAVE commented and either being attacked, or the website has crashed and my well crafted comment has been lost in the ether.

The side effect of thinking about commenting, is that I will read the article fully, not skim it, and take in the information.

The New Years Resolution

Consider commenting on every article I read, and if I have something to contribute, do it!!!

 

Business Branding

Now I have a cbviz website, Twitter account and Facebook page – it might be a good idea to tie them all together with a logo and some business branding.

I am critically close to the end of my business card stash and have just set up a business bank account, so all in all, it’s a good time to get some new stationery printed off.

The New Years Resolution

Design a logo – apply to Twitter, Facebook, other social media accounts and website

Get business cards printed


About Author

Caroline Beavon

A communication professional with 12 years journalism experience and a genuine passion for new technologies. An experienced blogger and social media user

"Caroline was a knowledgeable and relaxed trainer who made the course a fun experience" Infographics training attendee, Borough of Poole