Why data is more than just numbers

Quick thought: When I'm delivering a training session, or talking to clients, I try to avoid using the term 'data' and instead use the word 'information'.   Many clients and trainees fall into the trap of thinking that data means numbers, whether that's sales figures, yearly activity data or survey results. However, it's more useful to think of data as information  - which can cover anything from times and dates, locations, systems, lists of names...

Studio Diary: 19 Apr 2016 – Levellers, text-wrangling and hi-res images

 19 April 2016 10:45am My desk Jewellery Quarter, Birmingham Levellers, Levelling the Land Amorphous Androgynous     I'm working on a couple of fairly straightforward infographic projects today. I prefer to have several projects on the go at a time - it means I always have something to work on, even if some are with clients for review.   Arts report I'm creating 5 A4 graphics to be inserted into a Word report. These 5 pages ar

Infographics training at the Press Association

I'm back at the Press Association delivering an infographics one-day session in May. If your organisation is looking to improve your infographics then this is the course for you. I've received excellent feedback, and with only 6 attendees, there's plenty of opportunity to ask questions about your organisations specific needs. The course combines hands-on training, discussion and group work.   Find out more about the course, and book...

Stop: you’re doing infographics all wrong

Infographics can be a really effective way to communicate. Whether you're a journalist, a researcher or a PR professional, using a visual format COULD be the perfect way for you to reach your audience. However, the internet is full of terrible examples of infographics that offer little value to the reader. Here are five ways people are getting it wrong. You're doing it for the wrong reasons When a client approaches me to design an infographic, I ...

Pink for girls and blue for boys

Every time I need to create a gender-related chart, i.e. the number of men or women doing XYZ and I need to use colour to define between them, I always ask the same question? Should I automatically use pink for girls and blue for boys? There are a dozen reasons why not - and I'd prefer not to get into a gender debate here (there are more suitable locations for that sort of debate). However, when creating charts it's important to keep things simple...

Brand Guidelines and Infographics

I've been considering the relationship between brand guidelines and infographics recently.  I'd love your thoughts on this - tweet me! A lot of infographics created today are wholly standalone from the rest of the company's materials. Is this right? Should infographics be 100% branded, partially or not at all? (of course, it depends on the use, right?) In my experience there are 3 potential scenarios: client wants the infographic to strictl...

Infographics for Housing Associations

It's been all about housing associations recently! I'm currently working on an annual report infographic for Thames Valley Housing (covering their key statistics) but was also recently invited to speak to a network group of National Housing Federation communications professionals in the West Midlands. I delivered a 45 minute talk on infographics including: why infographics the process of developing them some key tools. What I find inte...

Sunday Mirror – Justice on Trial supplement

Last weekend I was incredibly proud to see a series of my infographics appear in the Sunday Mirror newspaper. I had been commissioned to work on the graphics, in collaboration with the Ampp3d data journalism team and the editorial staff at the newspaper. I think it's fair to say it's my most high-profile piece of work to date, and the staff at the paper were incredibly pleased with the results! You can see a few of the pages below:

Engineers Mate – infographic and slides

Engineers Mate – infographic and slides
Engineers Mate are a West Midlands engineering supply company, who recently approached Caroline Beavon Ltd to support their entry for the Express and Star Business Awards 2014, where they went on to win the Young Business Award. The company wanted a one page infographic to explain the growth of the company over the past 12 months, as well as a series of slide images to use during their presentations to the judges.  

bestbywm infographics

bestbywm infographics
#bestbywm is a white paper investigating social media best practice in the West Midlands, UK. Find full report here: Following a survey of local authority communications teams I was invited to generate a series of infographics for the report. This included: * a full page results infographic * a series of footer infographics showing social media stats * a simple infographic showing the cost of communciation channels