Infographics? Infovisuals? Stop and think

Visual communication is nothing new. Man has been daubing on walls and scratching into rock for centuries. Whether it's “5 Ways to Catch and Skin a Deer” or “The River Styx: Everything You Need to Know”, visual representations of information have been the simplest way to pass information from one person to another. Nowadays, the data explosion has meant there is not only more information to be conveyed, but an increased demand for access and understa

The Oldest Intern In Town

The Oldest Intern In Town
Recently I took the decision to become an intern. I spotted brand agency Orb were on the hunt for a creative copywriter intern, and thought it was too good an opportunity to miss. Now, I'm not your run-of-the-mill intern. I'm 37 years old, for starters. I've been working as a journalist since 2000 and now specialise in information design and social media/online content. So, why be an intern? - I hear you ask. Good question. Despite my experi

Got an online community? Here’s how to work with Facebook and Twitter

Are you in the lucky position of having a very active online community on your own website? A busy comments section, or a chatty forum? Bravo - in today's world of Facebook and Twitter fever, it's often hard to get a dedicated community involved in a discussion on your own site. It's a powerful thing: the discussion is likely to be focussed and relevant to your user and all the discussions go on under YOUR brand's name. The user knows where they are, wh...

How long should online content be?

How long should online content be? According to this Writinghood article, the perfect length is between 500-800 words; other people say shorter is better; but surely there's more to it than that? For personal/fun blogging I say do whatever you like, but for something more structured and professional , here are a few things you might want to think about: (feel free to add your tips/thoughts in the comments below). What is the content? For examp...

SEO Copywriter – a move to the dark side?

In the next few days I have an interview for an SEO Copywriter position - which has prompted a very unexpected reaction from my friends and colleagues. My background: broadcast journalism - 10 years of writing news scripts and documentaries. More recently I have "gone digital", completed an MA in Online Journalism and worked with clients on social media strategy, content and data visualizations.  It is not a huge leap for me to consider roles whi...

Should you buy social media followers?

Can you buy friendship? It's an interesting question and one even more relevant today as friendships now exist online as well as in the real world I recently got into a (mini)debate about this subject over on LinkedIn, where a fellow user posted an article, offering a service of buying Twitter followers. (See discussion on LinkedIn comments  - note: exists within a group - membership required) To summarise  - the poster was offering to get foll

6 tips for good blogging (and social networking)

6 tips for good blogging (and social networking)
Recently I began writing a blog and looking after the social interaction for a music venue. Here are a few things I have learnt along the way (NOTE: this is a work in progress and will be updated - feel free to comment with any suggestions below): * Polls work. People love them. Asking people for their opinion on something gets them excited. A recent poll asking simply "Which band are you most looking forward to seeing" not only attracted a

Corporate blogging: your thoughts

Corporate blogging: your thoughts
I am currently looking into the controversial world of corporate blogging as part of my MA Online Journalism at BCU I have found a massive anti-campaign towards "ghost" or "proxy"  blogging, i.e. writing a blog under someone else's name.  This is often seen as deception and goes against the transparent ethic of blogging.  However it seems to be big business with more companies realizing they need to be online but don't have the skills or the time to do ...

Do they want you, or your contacts? (updated)

Do they want you, or your contacts? (updated)
We've all heard the phrase - it's not what you know, but who you know. But: if your job involves promotion/marketing - where do you draw the line between your friends, and your contacts? In this social-networking world we find we have more contacts than ever before. Many are perhaps real-life friends from school or university, but others may be people you met briefly at a party back in 2007 or, perhaps, you've never met them. For PR profession