Studio Diary Post - Saturday 8 Apr 2017 - 8:55am - What a palaver!
Currently working on: Trying to set up a quick way to create and publish blog posts from my desktop
I recently set myself a challenge to start blogging more. I know that I won't sit down and create a long post on a regular basis, but sometimes there are thoughts, ideas or products I want to share quickly. So i needed something I could get into quickly, with no distractions.
I Read more [...]
Following on from my previous blog post on corporate social media use, here are a few tips to writing good messages on Twitter (or tweets). A similar post about Facebook will follow.
If you have blog, it may be tempting to set up autoposting. This means the site automatically spits out a tweet (if you connect your account) with the blog post title and the link.
Sounds useful enough but there are a few reasons NOT to use it
if you publish your blogpost at midnight, that's Read more [...]
This is a work-in progress - feel free to comment below! Thanks
I am very interested to see the variety of different ways companies use social media.
Some use their Facebook pages to promote their Friday snacks, others use Twitter to talk up their company products and values.
Both of these uses have their place, but should form part of a wider social media personality. Think of the social media forum as a party - don't be a wallflower whispering in the corner, but don't be the Read more [...]
I've just received this email from Posterous Spaces about the service closing down. I paste it below
Hi Caroline,Posterous launched in 2008. Our mission was to make it easier to share photos and connect with your social networks. Since joining Twitter almost one year ago, we’ve been able to continue that journey, building features to help you discover and share what’s happening in the world – on an even larger scale.
On April 30th, we will turn off posterous.com and our mobile Read more [...]
In one of my roles as a social media / content manager, I am currently looking into the world of webinars, and online group discussions – and specifically the pro’s and cons of Google+
The idea is to schedule a regular event for discussions around particular area of business.
The content/format is still under discussion, but I am more concerned right now with the broadcast method.
When Google+ launched, I was as excited as the next geek, (but then I was excited about Google Read more [...]
Reliable Witness was a trans-media project, commissioned by the Birmingham Book Festival, during September/October 2012.
Managed by Red Lantern's Lauren Davies, the project saw a live performance and social media begin a story that the audience would be invited to finish, during an interactive installation.
As Social Media Manager I was responsible for running the Facebook and Twitter accounts for the project, which included:
the project accounts
the character accounts
Set Read more [...]
On Sat 15th Sept 2012 I was invited to speak to a group of Oxfam volunteers about the use of social media and blogging
Here is the presentation- any feedback welcome - I will update with any last minute changes I make
Oxfam social media & blogging from carolinebeavon Read more [...]
Are you in the lucky position of having a very active online community on your own website? A busy comments section, or a chatty forum?
Bravo - in today's world of Facebook and Twitter fever, it's often hard to get a dedicated community involved in a discussion on your own site. It's a powerful thing: the discussion is likely to be focussed and relevant to your user and all the discussions go on under YOUR brand's name. The user knows where they are, who you are and what you stand for. There are Read more [...]
In the next few days I have an interview for an SEO Copywriter position - which has prompted a very unexpected reaction from my friends and colleagues.
My background: broadcast journalism - 10 years of writing news scripts and documentaries. More recently I have "gone digital", completed an MA in Online Journalism and worked with clients on social media strategy, content and data visualizations.
It is not a huge leap for me to consider roles which require some technical understanding Read more [...]
Can you buy friendship?
It's an interesting question and one even more relevant today as friendships now exist online as well as in the real world
I recently got into a (mini)debate about this subject over on LinkedIn, where a fellow user posted an article, offering a service of buying Twitter followers.
(See discussion on LinkedIn comments - note: exists within a group - membership required)
To summarise - the poster was offering to get followers for your brand / product via click-sites Read more [...]
An interesting spat broke on Twitter this morning.
At the centre of it all, wannabe Birmingham mayor (yes, Birmingham is in the process of deciding if it wants an elected mayor not not) Gisela Stuart (@giselastuart) took an open pot shot at the local website, Birmingham: It's Not Shit
Note: in the spirit of transparency and all-that, I must now insert some form of disclaimer here that I know the chap behind BINS - @bounder, and my better half (@probablydrunk) often pens articles for Read more [...]
I am currently working with several companies to develop their online marketing via Twitter, Facebook etc.
A new client currently has a profile, which they actively use, and a Group. However, I wonder if this is the most effective way of marketing their company, besides which, having 2 searchable profiles (group and page) is confusing to the searching user and hard work to maintain.
I am proposing they focus instead on a Fan page. However, with more than 2500 members of the group, moving Read more [...]
Recently I began writing a blog and looking after the social interaction for a music venue.
Here are a few things I have learnt along the way (NOTE: this is a work in progress and will be updated - feel free to comment with any suggestions below):
* Polls work. People love them. Asking people for their opinion on something gets them excited.
A recent poll asking simply "Which band are you most looking forward to seeing" not only attracted a lot of visits, but also a lot of click-throughs Read more [...]
We've all heard the phrase - it's not what you know, but who you know.
But: if your job involves promotion/marketing - where do you draw the line between your friends, and your contacts?
In this social-networking world we find we have more contacts than ever before. Many are perhaps real-life friends from school or university, but others may be people you met briefly at a party back in 2007 or, perhaps, you've never met them.
For PR professionals, a wide circle of influence is vital: Read more [...]
After jumping into the iPhone apps world with both feet, I thought I'd run through my favourites. Watch our for more posts in this series.
Google (free) (Itunes link)
Image via CrunchBase
I am a big fan of the Google app. Not only can you search by typing, but there is an incredibly clever and effective Voice Search tool, which has never let me down. Tell it what you want to find, and it will do it (useful if you are browsing on the move and can't quite get those words Read more [...]
Following the news that Soham killer Ian Huntley was attacked in prison over the weekend, I decided to have a look at the reaction this story was getting online.
First, a quick look at how the story was handled in 2 very different newspapers.
Using the ManyEyes Word Tree visualization, I copied articles from The Guardian and The Daily Mail to see how the name Huntley was handled, and which words followed it in the articles.
Can YOU guess which visualization belongs to which newspaper?
Read more [...]
I've missed the last few Birmingham Social Media Cafes. This has been a mix of oversleeping (once) and being slightly put off by being cornered by estate agents wanting advice on using Twitter at past meetups.
This week, however, I decided to go along, get stuck in and learn the art of polite mingling!
It was a very different social media cafe, and a great one too! Paul Bradshaw (@paulbradshaw) brought along a load of his BA Online Journalism students who didn't take long to get stuck into Read more [...]
Link to Breaking Waves: Birmingham Snow Wave
Breaking Waves A Google Waves Experiment
BACKGROUND OF GOOGLE WAVE
Google Wave was previewed to Google employees on May 27th 2009. Described as a “personal communication and collaboration tool” it was gradually rolled out from September 2009 via invitation. A combination of instant messenger and email, users could send messages to their contacts in a chain (similar to Google Mail) but then move back UP the chain, and insert text, images, video Read more [...]
As part of a new Birmingham arts project, this weekend that will see one of the city's grafitti artists spraypaint inspirational messages send in on Twitter.
The theme is "life feels better", and Aerosol Arabic will be outside Bullring shopping centre on Saturday and Sunday creating a unique piece of art from tweets sent into the @lifefeelsbetter account, which will also appear on a Twitterfall.
It's a nice idea, and a nice push for Twitter. However, do enough people use Twitter yet? We all Read more [...]
"It was a pleasure working with Caroline. Her passion and skills were evident in all her work, with the final design being a creative and unique solution that met all our needs. Throughout our time working together she exceeded any challenge we threw at her, maintaining a professional and fun approach, and making the whole process enjoyable" - Katy Wade, Project Manager, My Route