Category: Social Media

#BINSgate > a few thoughts

An interesting spat broke on Twitter this morning.

At the centre of it all, wannabe Birmingham mayor (yes, Birmingham is in the process of deciding if it wants an elected mayor not not)  Gisela Stuart (@giselastuart) took an open pot shot at the local website, Birmingham: It’s Not Shit

Note: in the spirit of transparency and all-that, I must now insert some form of disclaimer here that I know the chap behind BINS – @bounder, and my better half  (@probablydrunk) often pens articles for the site. However, I have been aware of the site for years, often interviewing Bounds as a response to the yearly poundings of Birmingham in various travel guides.  

Get a Grip

I’m not even a Brummie (I am originally from Wolverhampton) but even I feel incredibly proud of this city. Yes, it has it’s issues (which urban area doesn’t?), and the city is constantly on the back foot defending itself from it’s industrial, grubby past but anyone who’s stepped foot in the city (especially after a long absence) is genuinely surprised at it’s transformation. Which Brummie hasn’t puffed their chest a little when someone from “out of town” nods their head approvingly at the Bullring or Brindley Place?

What makes us different from the host of other rejuvenated cities such as Newcastle, Manchester and Belfast, is that we don’t shout Birmingham’s name from the rooftops. Instead we take the knocks on the chin and wait patiently until someone notices our new hairdo.

For years Birmingham, and in fact most of the West Midlands, has been seen as the dirty, noisy, arguing folk living next door to the glamorous south. It’s something people in this city have grown to accept with a huge dose of grace and humour.

Close it Down??

Which brings me to Birmingham: It’s Not Shit – and Stuart’s call to for it to be closed down.

For starters, it is a website run by a fiercely proud Brummie who uses a tongue-in-cheek style to draw attention to the good things happening in this city. Accusing @bounder (and his writers) of a lack of pride is an enormous insult to the people actually doing something to change perception, both inside and outside of the city.

Secondly, she called for the site to be “closed down” (then “renamed” in a later tweet), revealing a lack of understanding. I can’t work out if she’s misread the title, didn’t visit the site before commenting, or simply has no sense of humour – either way, it was pretty badly handled.

ADD: Gisela Stuart has now apologized to BINS (“Apologies to @BirminghamiNS and thanks all for putting me right!”) and the matter is now put to bed.

How journalists can follow the story/find contacts online

(a few notes/ideas of using online resources for journalism from a recent 30 minute workshop with 2nd year Online Journalism students) – this is by no means definitive, so feel free to add any suggestions, comments below

There are so many ways a journalist can follow the story, search for contacts or get leads online – but starting off is the hardest part.

In this blog post I’l be running through a few very easy steps to jumping in – often using tools you may already be aware of.

SOCIAL NETWORKS

eg Twitter, Facebook (less mainstream ones mentioned in Other Tools below)
YOUR PROFILE
I would suggest having a professional account, especially if you already have an account and use it for day to day chatting to friends, posting pictures of nights out etc.
If you need convincing – perhaps these reasons will help:
Reason 1 – potential to upset bosses

Countless examples of people being fired for criticizing their bosses, talking about getting another job. being unprofessional, being offensive etc. drunk pictures, sweary tweets. keep them separate.
This doesn’t mean you cant be human on your professional tweet, just not an animal.

Reason 2 – your company could claim ownership of your followers

Recently a man was sued for his followers, He was using his own account to promote the companys work – when he left, they wanted him to leave his Twitter account, and his followers, behind.

Reason 3 - Content may not be suitable for your personal account

Friends don’t necessarily want to see your work
some may not like the work you are doing … may not be suitable
Imagine youre doing research on neo-fascists – and you decide to follow a few groups for research – do you want your friends seeing that?
Now, whether that is true or not – it shows that if you are searching for something a little unsavoury, illegal etc or dealing with people, it is best to have a separate account.

Name: If you already have an account using your full name, consider changing it to a nickname, and using your full name on your professional account – remember, a potential employer/contact will probably do a search for you – which account do you want them to find?

Also, avoid a username that alludes to your current situation – eg Davethestudent, or JohnBCU – in 2/3 years you won’t be a student any more. Also avoid employer names for the same reason.

picture – I would choose something clear and recognizable – it’s amazing how many people at events will come over because they’ve seen you on Twitter.

So now you have your account set up, the question is …

WHO TO FOLLOW

Who’s on there

celebrities
councils
MPs
sports
experts
other journalists

General advice

you’ll end up following lots of people
don’t be afraid to stop following people if your interest changes
e.g. you’re working on an education story – so you’ll follow lots of teachers  - for example. once the story is over, you don’t need to keep getting their updates
use lists  - group the types of people you are interested in so you can see them all together

Finding that first person
  • name search people/organizations/publications you know
  • check articles on the subject  - is the writer online?
  • check organizations websites – a lot now promote their social network accounts
  • Google search subject area + social network name …
Next step

Youve now found someone to follow …
  • check their profile – they may have other accounts, organizations mentioned
  • who are they following? (very useful) who follows them? (not as useful)
  • Lists – the lists they follow and the lists they are a member of – find similar people
  • look through some of their tweets – who are they talking to / replying to?
WHAT FOLLOW

Hashtags (Twitter)

As well as following people, you can follow events (whether temporary or ongoing) with hashtags. These are words, preceeded by a #, which users use to show the subject of their tweet.

With certain services you can search and follow hashtags .. which can be set up for TV shows (eg #xfactor, or for individual conferences, events.

Lists (Facebook, twitter)

If you find a list of interesting people, you can follow the whole list, instead of the individual people. Again, certain readers let you do this.

Groups (Facebook, LinkedIn, google groups)

Join groups, follow conversations, get involved …

HOW TO MANAGE

Ideally this shouldn’t be something you are sitting down to do once a day, but you are notified about updates as-and-when, to suit you

Various ways to interact with Social networks
  • official website – Facebook.com, twitter.com
  • phone app – eg Boxcar for Iphone (covers Facebook, Twitter, email etc) – most smartphones have built in notifications for Facebook/Twitter or apps you can add
  • computer desktop application – eg Tweetdeck, Hootsuite, Destroytwitter
  • via SMS
  • via email notifications
DestroyTwitter2 - http://bit.ly/ykTwOX

_________________

RSS FEEDS

a way to keep an eye on websites without having to keep checking them

Sign up to a Google Reader account

Ways to Subscribe
  • search for subject area/names via SUBSCRIBE button
  • manually add URL via the Subscribe button
  • click on an orange RSS button on a website
  • click on RSS button on URL bar in browser (most show if there is an RSS feed available now)
How to Read those feeds

Google Reader, but many other RSS readers sync with your Google Reader account
  • Google Reader website
  • desktop reader – eg Feedemon, RSS Bandit
  • phone app – eg Feedler, Feedly, Flipboard
  • online readers – (list from Geek Adda http://bit.ly/w6Amie)
____________________

They Work for you

 Allows you to keyword search MP’s speeches in Parliament

——————————-

GOOGLE ALERTS

A way of keeping an eye on whats happening

_______________________

OTHER TOOLS

LinkedIn Specifically
How Journalists Can Use LinkedIn http://tnw.co/ypyo3e

Useful to have professionally
good for job hunting

find company contacts – and approach
Follow companies
Browse company stats

Also

Youtube, Flickr, Soundcloud (music site) – a lot of content – a source for contacts

Quora –  a questions and answers website – very professional. not as busy as it was but still useful

Meetups.com – people organising meetups – useful for finding sources, interviewees, interest/action groups

Podcasts – Itunes … search for subject areas – a lot of interesting content
myspace

Myspace OFF Google search? UPDATED

I do a LOT of music searching online – I write band biogs, Facebook events and Tweets … I need a great one stop shop for band info (line-up, tour dates, pictures) – and, despite the fact it’s the biggest social network on the web, Facebook is NOT it. It still needs to serious work to bring quick-to-find information together in one go.

Myspace may have had it’s problems (it’s pretty much killed itself as a social network by allowing people to personalise their sites to the extent that they became unreadable and not coming down hard enough on spam in those early days) but it’s still the single best resource for bands. Facebook just doesn’t do it yet, and even bands own websites are either over-stylised, and hence are a navigation nightmare, or are out of date.

Myspace offers all the information in one place. Plus, it’s also normally the 1st or 2nd search when you Google a band.

Well, it was…

Today I’ve noticed a MAJOR shift in the placing of Myspace in the Google search – it doesn’t exist.

I know there’s a LOT of anger about this from bands who use Myspace as their sole online presence – and it’s not going to do Myspace any good at all surely?

Can anyone cast any light on this?

_____________________________________

There is some speculation that this is down to the deal between Facebook and Myspace. Facebook famously does NOT share it’s information with Google, is the search engine now being pedantic and saying, no Facebook online? Right, no Myspace either …

—————————–

Out of interest, I’ve just received this circular message from Myspace:

Monday 22 November, 2010
From: Myspace UK
Subject: The wait is over…

The new Myspace is here

Since you’ve been so loyal to us, we wanted you to be one of the first to see the newly, redesigned Myspace.

Updated and new features include:

(list embedded and wouldn’t copy on iPhone) will update later …

See what’s new

We’ll be rolling out more changes over the next few months, so stay tuned for more updates.

Your fans at Myspace UK

hootsuite

Adventures in … Social Media Desktop Clients

Image representing HootSuite as depicted in Cr...
Image via CrunchBase

As part of my job I manage several social media accounts. This includes Twitter and Facebook (profiles, fan pages, and groups).

From a perfect social media desktop client I need to:

  • monitor all of these accounts simultaneously
  • receive notifications when someone comments or messages – with the option to pick and choose which notifications I receive, and how
  • be able to schedule tweets and status updates
  • I must be able to pick the image that goes with the update, if I include a link

I know Facebook tagging from a 3rd party app is pie in the sky right now but if Social Media Santa is listening, then come on – it would be good.

This is in no way an exhaustive list a- and I would love to hear your suggestions for what I should try next …

I have, until now, been using HOOTSUITE. It does all of the above, (apart from Facebook tagging). It’s an unbelievably powerful site – you can monitor a bunch of accounts (including Facebook) , you can schedule tweets, easily pick the image to go with a Facebook post – it’s wonderful. However, recently Hootsuite has been failing to send a lot of messages. There has been come discussion of this on the Hootsuite forum but as yet, no solutions. So the hunt starts for a replacement for Hootsuite.

Image representing TweetDeck as depicted in Cr...
Image via CrunchBase

TWEETDECK

I have been using Tweetdeck for my personal Twitter accounts (x2) for a while now. The pro’s are that it is very easy to use, it’s slick and smooth and syncs with your iPhone. It also never fails, unlike Hootsuite, to pick user names when you start typing them in (Hootsuite is a little hit and miss).

However, it only supports ONE Facebook account, which is fine for just me, but not so helpful for multiple account management.

DESTROYTWITTER

Here logic goes out of the window. After all my bitching and moaning about the perfect uber-social media manager, one that can handle multiple accounts, I have actually fallen head over heels in lov with DestroyTwitter. It’s totally inappropriate for corporate use (one Twitter account only and no Facebook) but it’s so handsome and slick and gorgeous that I’ve actually switched from Tweetdeck, now using it as my main personal Twitter account. The workaround for my second, less busy account, is to set up a name search – so if I am messaged, I will see the update in that column. DestroyTwitter has destroyed Tweetdeck for me, and I thought that was perfect.

So after my brief flirtation, and switching to DestroyTwitter, the search continues for the perfect corporate Social Media management tool …

SEESMIC 2

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Image via CrunchBase

The first thing that strikes you about Seesmic 2 is that it looks beautiful. It’s kinda interesting (with spinning menus) and generally is a pleasure to use. Unfortunately it falls down on 2 major points for me:

  • you can’t schedule tweets
  • you can’t control which notifications you receive – the only options are “on or off” and “sound or no sound”. I really don’t need a notification when my All stream gets updated – I really don’t. However, but turning it off you are then potentially missing @ mentions and DM’s.

Sorry Seesmic, you just don’t cut it. With those 2 issues, it’s not even worth pursuing.

SENDIBLE

Image representing Sendible as depicted in Cru...
Image via CrunchBase

Now we move into more corporate realms. I am currently testing out the FREE level of account  where I can have up to 4 channels. As I monitor 2 different companies accounts, I have decided to split them using Tweetdeck for one, and Sendible for the other (if Sendible comes good and saves my mind I may consider paying for a larger account and switching them all to it).

I could fully understand why the Twitter devotees would hate Sendible. It’s a corporate, marketing, scheduling machine – it’s all about the message and NOT about the conversation. Whilst you do have the option to read the feed of your Twitter account, it’s not the first thing you come across.

However, it does put all replies and messages into ONE in box so you don’t have to flit around the various accounts to find out what people are saying which is wonderful (See note below) – unfortunately there is no way of knowing, if you are off doing something else, that anyone has messaged as there is no option for a desktop or audio notification. Frustratingly there is an RSS option, but this does not cover the INBOX, only the messages you send out. Work on this, and Sendible may be perfect.

NOTE: The inbox feature is flawed. Messages I was sent last night are in the inbox, but ones that have come in the past 30 minutes are not. I’ve even tried a good ole F5 kick up the butt, but nothing. Sendible – you were looking so good – but you have failed.

So, what do I try next?

Related articles

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facebook_logo

Facebook: groups V fan pages

I am currently working with several companies to develop their online marketing via Twitter, Facebook etc.

A new client currently has a profile, which they actively use, and a Group. However, I wonder if this is the most effective way of marketing their company, besides which, having 2 searchable profiles (group and page) is confusing to the searching user and hard work to maintain.

I am proposing they focus instead on a Fan page.  However, with more than 2500 members of the group, moving away from it is a big decision. Or is it?

I have started investigating the pro’s and con’s of a Page, against a Group, and I am still convinced that, for a business with ongoing activity, a Page is the better option.

  • A Page is Open: once a person “likes” the page, updates will then appear in their News Stream. The only way for Group members to find out what you are doing is for you to invite them to an event or message them. Many people are now event and message weary on Facebook.
  • Cross Promotion: a persons activities within  a Group are not posted onto their wall – so other people are not exposed to the group or it’s activities. A fan page, however, is open and Likes, Comments etc, appear on that persons wall. This leads to free promotion to their friends.
  • Easier to join – like buttons on sites etc automatically add people
  • Clear message – Groups can turn into a free for-all with random people posting random things on the wall. The Group messages are then lost in a sea of irrelevant chat. A Fan page allows the reader to pick JUST the page owner, or page owner and others. The message is more focussed.
  • Remote posting/monitoring – You cannot post to a group remotely (from a 3rd party programme like Hootsuite or Tweetdeck, only a Page) For round the clock management and monitoring, a Fan Page is easier to monitor, along with Twitter and other accounts, from one location.
  • Analytics: Fan Pages come with detailed analytics of members, interactions, quality of posts etc so you can monitor how your page is doing. Groups do not have this luxury.

How to make the jump:

  1. First thing is to HIDE the profile – we still need it as a base for the new fan page – but we don’t want more people to join it.
  2. Launch a fan page, Anyone now searching for the product will find the Fan Page NOT the profile – this is what we want.
  3. Promote the fan page on the Group and  the profile page encouraging people to LIKE
  4. Place a button on every page of the website/other social networks, which people can simply click to “like”
  5. Phase out activity on the group but continue to advertise the Fan page
  6. Close the group.

It may seem like a risky move but the effort currently going into promoting through the group, which people are not reading, interacting with or mentioning on their own site, seems wasteful.

blogging thumbnail

6 tips for good blogging (and social networking)

Recently I began writing a blog and looking after the social interaction for a music venue.
Here are a few things I have learnt along the way (NOTE: this is a work in progress and will be updated – feel free to comment with any suggestions below):

* Polls work. People love them. Asking people for their opinion on something gets them excited.

Image representing PollDaddy as depicted in Cr...
Image via CrunchBase

A recent poll asking simply “Which band are you most looking forward to seeing” not only attracted a lot of visits, but also a lot of click-throughs to the ticket selling page. (I’d put links for all the shows below the link to the poll).

* Talk / reply / comment – responding to people’s comments is a sure fire way to drum up interest in what you are doing. Even a simple acknowledgement of their response it better than nothing

* Horses for Courses: Different bands draw traffic from different social networks. All blog links are placed on Facebook, Twitter and Myspace (which never delivers). The header is also fed onto the venues ticketing website.

Facebook and Twitter do pull in readers, but it entirely depends on the band. Almost 100% of the traffic to a Carl Barat story came from Twitter, whereas the bands Exit Calm and Band of Horses pulled in traffic from Facebook. Older bands seem to generate the majority of traffic from the ticketing website onto the blog, not vice versa.

I always tag the bands in the post  – LIKE them on facebook, befriend them on Twitter – then use an @ to link to their page.

* Buzzwords are great – think, what will people be searching for on a particular day? Events that are going on, celebrities? Without unnecessary shoehorning, a post about the World Cup  or Glastonbury festival can be very effective.

* Double tag: working for a venue, it is quite easy to “double tag” a post – i.e. talk about 2 different bands in one post. A review of last nights show, doubled with a review of this evenings works well.

* Multiple tag: a new format of post I am experimenting with is the “news roundup”. By following all the bands due to play the venue over the next few months, I put together a “Road to Wolves” post with smal tidbits, links etc about those bands. One post in, and it has proved popular.

WHAT NOT TO DO

* false promises: it seem to be clever to write the headline “Meet s0-and-so’s support band” – for an introductory piece about the smaller bands on the bill. With a lot of visits I pressumed people were generally interested in finding out more about the support band. Unfortunately a high bounce rate and a glance at the search words (Meet so-and so”) proved that people wanted to know how to meet the headliners. The post was offering something it could not deliver.

facebook friends screengrab

Do they want you, or your contacts?

It’s an old adage: it’s not what you know, it’s who you know.

So in this social networking world we find we have more contacts than ever before. The number of names in a PR’s Facebook and Twitter account now outnumber their rolodexes or filofaxes 10-1, and it’s easier to contact them all to get the message out there.

Spend any time at online-friendly events, Tweetups, social media cafe’s and the like, and soon you will have friend requests and follows coming out of your ears.

Back in the day, a journalist would boast of a mighty contacts book stuffed full of MP’s and councillors, music stars and agents – and having an “in” with these people was worth something, but do contacts have the same worth today?

A regular criticism of social networks is the erosion of the word “friendship”: I call him a friend, yet I may not speak to “that bloke I met in Manchester 2 years ago” ever again. Does 1000 friends on Facebook equal the personal mobile phone numbers of half the Cabinet? Of course it doesn’t. It’s simply a numbers game – the more the merrier.

I am seeing more and more examples of people, employed by companies and being expected to use their personal social network accounts to promote the product. Are companies employing people because of the size of their friends list? Should we be expected to USE our friends, for our employer?

I admit I am guilty of using my personal social networks to promote my DJing work, but I feel this is acceptable to a point as it is “ME” doing it .. but recently I was asked to promote an 3rd party event through my own accounts. I balked slightly, reluctant to thrust this event onto my friends, relatives and acquaintances, and limited it to my “music” network instead.

By the very nature that some people will use their friends as social (and business) currency, does it prove the point that contacts ain’t what they used to be?

apps

iPhone Apps: search

Table of contents for I Phone Apps

  1. iPhone Apps: search
  2. iPhone Apps: RSS READERS

After jumping into the iPhone apps world with both feet, I thought I’d run through my favourites. Watch our for more posts in this series.

SEARCH/RESEARCH

Google (free) (Itunes link)

Image representing Google as depicted in Crunc...
Image via CrunchBase

I am a big fan of the Google app. Not only can you search by typing, but there is an incredibly clever and effective Voice Search tool, which has never let me down. Tell it what you want to find, and it will do it (useful if you are browsing on the move and can’t quite get those words typed in as you walk).

There is also an APPS button, giving you weblinks to all the useful Google gizmos and gadgets, Mail, Calendar, Docs, Talk, Tasks, Reader, News, Notebook, Photos, Translate, Maps, YouTube and Earth.

It would be helpful if there were also links to the iPhone apps, but you can’t have everything!

9/10

Google Earth (free) (Itunes link)

Anyone who has used Google Earth on their PC or Mac will know that it is a very intuitive and useful tool. By using your location, it can pretty much find any business you want and display the results on a map. Perfect for those last minute errands! From this you can access the website, call them or head straight there.

However, the one down side is that Google Earth does not double as a SatNav. I’ve found my business, now I need to go there – I have to type the address into my SatNav (either on my phone or my old school NavMan). If Google Earth could team up with a SatNav company, then it would be full marks from me.

7/10

Wikipedia (free) (Itunes link)

Image representing Wikipedia as depicted in Cr...
Image via CrunchBase

The Wikipedia App is actually a much better interface than the Wikipedia website. The search is faster, and the pages open already minimized into section headers so you don’t have to endless scroll down through information you don’t need.

There is also the option to view the page on the full Wikipedia site, although I am not sure why you would want to!

10/10

IMDB (free) (Itunes link)

Ok, so this is a specific search tool for MOVIES, but how many times have you been out and about and needed to settle an argument about who starred in which film with so-and-so and Kevin Bacon?

Like Wikipedia, this app is so much better than the full webpage. It opens on a screen showing a search bar and several options

  • MOVIES
  • TV
  • PEOPLE

And shortcuts to

  • MOVIEmeter
  • STARmeter
  • New on DVD and BluRay
  • History

Plus ABOUT and SETTINGS

The search bar is obviously incredibly useful, and I don’t find the MOVIES, PEOPLE or TV buttons useful as they link to US listings and celebrity trivia.

The search, however, is fast, easy to navigate and an actor quickly brings up a list of his best known movies, mini biog and a link to his full filmography, whilst “movies” pages show star rating, a few photos, release date, genre, plot summary and top billed cast and crew as well as trivia and links to explore more.

Great for settling those annoying arguments with your friends!

7/10

Next in series
huntley wordle

Ian Huntley coverage (news and Twitter)

Following the news that Soham killer Ian Huntley was attacked in prison over the weekend, I decided to have a look at the reaction this story was getting online.

First, a quick look at how the story was handled in 2 very different newspapers.

Using the ManyEyes Word Tree visualization, I copied articles from The Guardian and The Daily Mail to see how the name Huntley was handled, and which words followed it in the articles.

Can YOU guess which visualization belongs to which newspaper?

Report 1 was The Daily Mail, report 2, The Guardian. The Soham Murders were a very “Daily Mail” story,  and highly emotive and accusatory language was used. The Guardian’s report was more factual.

I was also interested to assess the reaction to the story on the social networking site Twitter.

For sake of experiment, I created a spreadsheet of all the tweets mentioning “Huntley”. (I chose Huntley over “Ian Huntley” so the search would not be limited to the more formal tweets from news outlets etc. I hoped “Huntley” would give a more casual, public point of view.

  • I opened a new Google Spreadsheet
  • I inserted the following code in A1 – =importfeed(“http://search.twitter.com/search.atom?q=huntley”, “”, “”, 20)

This created a spreadsheet of the last 15 tweets containing the word Huntley.

I now have the option to use this spreadsheet in a variety of ways:

  • cut and paste the tweet contents into a web application
  • export the document as an Excel file
  • publish the spreadsheet
  • create an RSS feed from the spreadsheet

Now to visualise the text.

First, I decide to use Wordle – a site that created word clouds from inserted text, or an RSS feed.

I initially used the RSS feed from my published Google spreadsheet  – which created the following word cloud.

Unfortunately, this cloud was tainted with user names, and the subject of the true gist of the tweets were lost

(MTF)

NEXT:
  • Still trying to nail LIVE data ..
  • a quick news report (recorded and edited on Iphone)- probably from The Computers show on Wednesday night
  • a podcast
More on this story:
bsmc

Birmingham Social Media Cafe #bsmc 26th Feb

I’ve missed the last few Birmingham Social Media Cafes. This has been a mix of oversleeping (once) and being slightly put off by being cornered by estate agents wanting advice on using Twitter at past meetups.

This week, however, I decided to go along, get stuck in and learn the art of polite mingling!

It was a very different social media cafe, and a great one too! Paul Bradshaw (@paulbradshaw) brought along a load of his BA Online Journalism students who didn’t take long to get stuck into things. Bear with guys, it gets easier, trust me!

It was hosted by @dandavies, representing the Meshed Media, and kindly supplying the coffee!!

Also there, 2 women from West Midlands Police marketing department, keen to find out more about social media and how it can help them connect with the public.(I tapped them up for potential live blogging and events coverage, fingers crossed something comes of it!)

I also had a great Apple-themed chat with @jigar_patel  – now I started it by gushing about my new Iphone, but he’s inspired me to purchase some kind of MacIbookpro type thing … maybe in the summer!

Also had a good old chat with Jennifer from the Social Media MA!

Great – for me, BSMC has got it’s mojo back!