Impetus: services infographic

Date:25 Jun, 2017

Impetus: services infographic


THE CLIENT: Impetus, a Brighton based charity tackling isolation across the city

THE BRIEF: To develop a graphic that would explain the top-line information about the impact of isolation, and how the charity combats these.

THE DATA: I was provided with clear list of information about the charity and the issues. We edited these down to focus on the most important and I arranged them into a logical format, across 3 sections.

THE APPROACH: I wanted a clear narrative that would help the reader understand the issues and know how they can help.

The logo defined the colours but I allocated a colour to each sector to improve clarity.