THE CLIENT: Impetus, a Brighton based charity tackling isolation across the city
THE BRIEF: To develop a graphic that would explain the top-line information about the impact of isolation, and how the charity combats these.
THE DATA: I was provided with clear list of information about the charity and the issues. We edited these down to focus on the most important and I arranged them into a logical format, across 3 sections.
THE APPROACH: I wanted a clear narrative that would help the reader understand the issues and know how they can help.
The logo defined the colours but I allocated a colour to each sector to improve clarity.