Tag Archives: Blog

14 Feb

Infographics? Infovisuals? Stop and think

buttons-01-150x150

Visual communication is nothing new.

Man has been daubing on walls and scratching into rock for centuries. Whether it’s “5 Ways to Catch and Skin a Deer” or “The River Styx: Everything You Need to Know”, visual representations of information have been the simplest way to pass information from one person to another.

Nowadays, the data explosion has meant there is not only more information to be conveyed, but an increased demand for access and understanding. We want price checks, reviews and evidence before we hand over our money and companies have to work harder to gain our loyalty. There’s also the decrease in trust of power – public organisations have to be transparent, as each member of the public becomes as hungry for facts and proof as the most voracious reporter of the past. Add the internet and especially social media into the mix and you have the perfect transportation method for this information.

Of course, with every shift in human consciousness, there are those who misunderstand, misuse and abuse this shift. The demand for infographics has reached fever pitch and organisations are now jumping on this dangerously overcrowded bandwagon.

If you’re one of those people thinking, “we need to get visual” but aren’t sure how or why – read on.

 

What are you visualising?

buttons-02-150x150I’ve been approached by organisations in the past who want infographics creating, but have no idea what the content will be. They’d simply heard the phrase and wanted a piece of the action.

Your visual communication must be driven by content. Would you write a press release or blog post, with no idea at the start what it’s for? Of course not. An infographic or data visualisation must be part of your overall communication message.

If you’d like to use visuals, take a look at your current projects. What kind of information are you dealing with?

For example, are you dealing with numbers/stats, the most common form of content for visual communication? Charts and data visualisation are tried and tested methods of explaining numbers. Great for showing prices, budget cuts, population counts and user demographics.

Perhaps you have location data. Maps are the most obvious way of communicating geographical data, as we understand how maps work and can instantly put ourselves into the picture – we can see how the data will affect us directly. New store locations, country of origin of products, transportation routes all work well mapped.

timeMany organisations overlook the third type of data: time and dates. Visit a museum and you’ll probably come across a timeline – again, a tool that allows us to put concepts into a visual form for us to understand. If you’re trying to explain the growth of your company, future development plans for an area or a events schedule, a timeline allows the user to access this data in a logical way.

There is another form of data that does not fall into any of these categories, but often requires the most explanation: systems and processes. How your company is structured, how that process works or why that thing happened. Flow diagrams and mindmaps can be useful tools to turn that understanding into something that anyone could follow.

Of course it could be a mix of these – showing stats on a map or the timescale of a process – and this is where infographics and data visualisations get really interesting.

 

Who is Your Audience?

Spending some time considering your audience will help you pick the right tool for the job. No point using an interactive online only tool if you target audience are not computer users. Of course, infographics and data visualisations can work well in print, whether that’s billboards, posters or flyers – it’s just worth thinking who they are before you start designing.

So here are a few questions to ask yourself about your reader

  1. what do they want from your visual? Why are they engaging with it?
  2. How old are they? You’ll use a different visual for young people and adults
  3. where are they? Reading online? In a doctors surgery? Different attention span, different tool – think
  4. What prior knowledge do they have? Avoid confusing them, but also don’t be condescending.
  5. What are their literacy/numeracy levels? Can you rely on text and stats, or does it need to be simpler than that?
  6. What will they think? You’ll use a different approach to announce job cuts than to promote your new product.
  7. What is their starting point? If you’re mapping libraries in your town, what will they use to search – will they necessarily know the library name or their “ward”? Think about how they’ll interact with your information

 

Why are you doing this?

buttons-03

What story are you trying to tell with the information? As with a press release, there is something you are trying to get across. Are you announcing some new plans? Is there budget cut information you need to explain?

Each set of data will contain key information – this has probably sparked the idea for a visual in the first place – so make sure your visual tells that story clearly.

Then there’s the message – it may be that you’re not conveying any opinion or feeling on the data – or perhaps you need to make sure you appear sympathetic about those job cuts, or excited about the new product announcements. Either way, you need to make sure that tone is clear through design decisions and tool choice.

The final consideration is action – specifically, what do you want the reader to do? An anti-littering infographic will have the aim of encouraging them to use the rubbish bins. Perhaps you want them to think less harshly of your organisation, or simply understand the situation a little better. Make sure you keep this intended action at the front of your mind when developing your visuals.

 

Caroline Beavon is a freelance infographic and data visualisation designer. She has worked with local authorities and charities offering information design solutions to comms teams across the UK.

29 Jun

Sunday Mirror – Justice on Trial supplement

Last weekend I was incredibly proud to see a series of my infographics appear in the Sunday Mirror newspaper.

I had been commissioned to work on the graphics, in collaboration with the Ampp3d data journalism team and the editorial staff at the newspaper.

I think it’s fair to say it’s my most high-profile piece of work to date, and the staff at the paper were incredibly pleased with the results!

You can see a few of the pages below:

Sunday Mirror  - Justice on Trial page 2 and 3

Sunday Mirror - Justice on Trial supplement page 12 and 13

Sunday Mirror - Justice on Trial page 14 and 15

Sunday Mirror - Justice on Trial page 22 and 23

 

09 May

My Week – 5-9 May 2014 / big screens, walls and audiences


 Caroline Beavon is a freelance information and infographics designer – get in touch for more details

linkedin


It’s been another one of those funny short bank Holiday weeks – but here’s a quick summary of what I’ve been working on in the infographics design world, and training!

SCIENCE CAPITAL

On Tuesday night I spoke at the Science Capital “Doing Business With Data event at Millennium Point in Birmingham.

The focus of my talk was Presenting Your Big Data, where I was keen to stress the importance of thinking about the audience. Highly technical and numerate crowds often forget that the people they’re communicating with may not understand data as well as they do. It’s important to engage the audience, connect with them, help them understand, reveal the data through navigation and allow the audience to make their own discoveries through exploration. You can see my slides here

Ahead of the event I was collared for a quick interview with Paige from The Information Daily. The interview may be appearing on the Information Daily website soon – I’ll share the link when it goes up!

The presentation was delivered on the Giant Screen at Millennium Point which I wasn’t a huge fan of – no slides look good at that scale and some of the audience looked a little too comfy in those big cinema seats!

I did get the change to have an interesting discussion with Vernon Blackmore about the use of infographics and diagrams in academic documents. Several organisatons are still reliant on heavy text and documentation. A phD student (Stuart?) who joined our chat admitted that his attention span was low and he struggled to tackle weighty tomes! Vernon suggested that there could be some greater encouragement of visual communication within academia, where students are encouraged to  demonstrate their learning through diagrams instead of text, and he’s already recommending tools like Infogr.am to help them present their information!

MYSTERY CLIENT X

(image The Happy Show at Design Exchange, Toronto)

I’ve also spend quite a bit of time this week researching environmental graphic design after a potential client asked be to quote for creating a wall-based infographic for their new building.

tumblr_mh54gyjDGa1r9ewdgo1_1280This is an interesting area. Museums and galleries are already adept at using their space to relay information but until now my experience has been either on a flat surface (paper or online) or in an animated interactive space (touch table).

The added challenge with this brief was to allow the infographic to be up-dateable on a regular basis (ie monthly) as the statistics change.

After seeing her speak at the Design Festival in Cheltenham, I was taken with Morag Myerscough/Studio Myerscough‘s huge scale graphics, and have been inspired by her use of text, colour and usability.  You can see some of the images I’ve pulled together as part of this research on Pinterest

The job would include actually putting the infographic onto the wall, so I’ve also been looking into various techniques for adding lettering and design to a surface – ie vinyl letters, stencils etc.

Fingers crossed the client likes the ideas I sent over!

CUC – Creating Usable Content

I’m in Cardiff next week delivering an Infographics workshop for the Creating Usable Content event. I’ll be travelling down with one of my co-tutors, Pete Ashton, on the Sunday night and spending all of Monday delivering the course several times over.

This will be a much-condensed version of a half-day infographics workshop I held at Coventry City Council a few weeks ago.

My aim for the 50 minute workshop is to guide group through the infographics process! Now as this usually takes a couple of days it’s going to be quite fast paced, but I’ve already prepared the information and will be using it to help everyone learn the important of sorting your content and thinking about your audience!

OTHER PROJECTS

I have a couple of other projects bobbling along nicely right now – I’m working on Sampad’s My Route project, where we’re developing an interactive touch table app to allow people to explore the history of the Stratford Road in Birmingham.

I’m also in the very early stages of writing an e-learning book on Music Journalism for the Open Professional School – I’m making a start on the initial outline next week so will report back then on how it’s coming together!

And finally, I’m trying to find the time to work on a couple of self-initiated projects (i.e. not for a client) including:

  • an idea for some hyperlocal maps to help people find useful locations in their local area (ie cashpoints, cafes, parks etc) that they may not be aware of
  • icons for the Noun Project
  • images for Red Bubble – a site which allows customers to “build” their own products (tshirts, iphone cases etc) from images uploaded by designers, who get a cut of the original – not sure if its entirely worth the effort, but I’m currently investigating!

 Caroline Beavon is a freelance information and infographics designer – get in touch for more details

linkedin


15 Apr

Appearing soon at …

I’ve had a flurry of invitations to speak in public recently and, as one of my New Years Resolutions was to say ‘yes’ more, I’ve agreed to all of them.

Over the next 2 months I’ll be appearing at the following events – ticket details below, and if you’re already going, do say hi!

 

logo

 

 

 

April CAKE Morning

  • Date: April 29th 2014
  • Venue:  Digital Humanities Hub, University of Birmingham, Pritchatts Road, Edgbaston, B15 2TT
  • Talk subject: tbc
  • Tickets: free available here
  • Other speakers: tbc

Official Blurb

Given the wide and diverse range of academics, businesses, students and Heritage organisations working collaboratively on the DHD project, we will be hosting free monthly “cake” (Collaboration and Knowledge Exchange) mornings to showcase current developments, discuss funding opportunities and tackle current challenges. Plus – there will be cake!

Personal Aims

I went to CAKE for the first time in March, and found it a really interesting event, although I didn’t stick around to properly meet many new people! Thankfully I’ve been invited to speak at the April event, and will make a concerted effort to mingle, and hopefully attract some collaborations and new projects.

The focus of my presentation will be cultural examples of data visualisation and info-visualisation – with a focus on historical and cultural examples!

 

science-capital-logo

Science Capital – Digital World Meeting:Doing Business with Data

Official Blurb

Big data. Open data. The potential for creating innovative businesses seems limitless. Our communities are looking for useful solutions to complex issues such as mass transit flow, better health systems and effective portals that help us work in new ways.

The Digital World speakers will show how big and open data can be used by individuals and by companies looking to grow. The event is open to all: to those who create, visualise and analyse our data universe; to those seeking new business ideas or research; to those who rebel as well as revel in the opportunities big data brings.

Personal Aims

I’m thinking of focusing my talk on past, present and future of data visualisation – harking back to some of the ‘classics’, to what’s being done today and ideas for the future. I’d really like to present an interesting insight into the world of data design – with some historical context, real world examples and advice for companies looking to explore this avenue.

It would also be great to make some new contacts, and there is a chance to network at the event, so I won’t forget to pack my business cards!

 

Print

 

 

Creating Usable Content

  • Date: May 12th 2014
  • Venue: SWALEC Stadium, Cardiff
  • Workshop: Creating Infographics (50 minutes repeated 3 times during the day)
  • Tickets:  here
  • Other speakers: Dan Slee (@comms2point0) Steve Davies (@filmcafe_steve) and more tbc

Official Blurb

The way we communicate has changed. How can we improve the way we engage with colleagues, stakeholders and the public?
The Creating Useable Content Learning Event is a day of high-tempo workshops that will equip you with the skills to tell your story in a way that attracts attention and triggers conversations.
During the day you’ll discover the benefit of other people sharing your content and spreading your message for you.
With a practical, hands-on emphasis, each of the five workshops will give you the opportunity to begin creating useable content right there and then!

Personal Aims

This sounds like a great event – delegates will rotate round a series of 50 minute workshops using useful introductory skills like social media management, writing blogs and using photography to promote.

It will be great to develop a quick version of my infographics designing course and, of course, meet lots of new organisations who may benefit from my design services!

10 Apr

Bits and Pieces: design-related podcasts

I’m a big fan of podcasts.I’m only sad that I don’t have more time to listen to them (for example, I can’t listen whilst I’m working, just when I’m at home, travelling or driving). I use the Pocket Casts app on my iPhone, which is a very smart, easy to use app and for the past 6 months I’ve been listening to a lot of design-related podcasts – here are my favourites (in no particular order!)
[toc]

 

 

The Stack

The Stack

(website) (iTunes)

  • Format: Studio host, with guests, reports and discussion
  • Tone: informative, intelligent and ever-so-slightly smug. 
  • Usual length: 25 – 40 mins
  • Frequency: weekly

The first of 2 offering from Monocle, publishers of the high-brow monthly magazine. They run a radio station, but the shows are also released as podcasts. This has been a long-time favourite of mine.

Usually presented by Editor-in-Chief Tyler Brulee, its a 30 minute look at the world of magazine publishing. Guests bring along their favourite titles, and discuss design, content and the wider industry.

Section D

Section D

(website) (iTunes)

  • Format: studio host and reports from global reporters
  • Tone: dips a toe in the water of every type of design – a good overview
  • Usual length: 60 mins
  • Frequency: weekly

The second podcast from Monocle, this time the design-focused Section D. A recent change of presenter has improved this no end, with a more relaxed style. Covering graphic design, architecture, fashion and everything in between all over the world, it offers an interesting insight into the industry.

99% Invisible

99% Invisible

(website) (iTunes)

  • Format: radio programme on a different design related subject each week
  • Tone: highly produced, intelligent with comic asides. 
  • Usual length: around 2o minutes
  • Frequency: weekly

A recent funding push has meant this brilliant radio series is now weekly, maintaining it’s high standards. A high level of production and presenting means recent topics such as “barcodes”, Pizza Hut buildings and number stations, become fascinating subjects.

Data Stories logo

Data Stories

(website) (iTunes)

  • Format: 2 hosts + guests
  • Tone: incredibly friendly, passionate and geeky in places 
  • Usual length: 45 – 120 mins
  • Frequency: monthly (not regular)

I adore this podcast because it lands exactly in my wheelhouse – data and design. The hosts, an academic and a professional data designer, clearly enjoy the podcast and create a friendly and warm environment. Both incredibly knowledgable, they bring in big name guests and cover a range of subjects including, recently, data journalism. As I’m not a coder, I am occasionally lost by some of the code-speak, but it’s handled well and moves quickly.

Do listen out for the adorable cross-nationality marathon goodbye session at the end of the podcast!

Design Matters

Design Matters

(website) (iTunes)

  • Format: head to head interview
  • Tone: intimate, warm and knowledgable 
  • Usual length: 45 mins
  • Frequency: weekly

This podcast focuses entirely on one subject a week, with an in-depth head to head interview. I’ve found interviews to be interesting and insightful, irrespective of the interviewee, thanks to host bigwig Debbie Milner.

Deeply Graphics Design Cast

The Deeply Graphic Design Podcast

(website) (iTunes)

  • Format: 3 hosts, discussion and listener questions
  • Tone: friendly, industry-insight discussions and advice
  • Usual length: 40 – 60 mins
  • Frequency: fortnightly

This is a more serious version of Adventures in Design  – with 3 professional designers discussing a specific graphic or web design issue each episode. The tone is friendly, with no silliness or banter and the issues are handled professionally.

 

Adventures in Design

Adventures in Design

(website)(iTunes)

  • Format: 3 presenters with chat, occasional interviews and Q & A
  • Tone: casual, yet informative with occasional (ok, quite a bit) of swearing
  • Usual length: 1 hr 40 – 2hr
  • Frequency: weekly

When I was working alone at home, this podcast acted as my colleagues, with enough banter and interesting facts and tips to make me feel human again!! It was great to hear 3 guys chatting about every day designer issues and moans, with some smart ideas and advice thrown in.

Recently the podcasts were recorded on the road as the crew took a trip to the Flatpack Festival in Austin, Texas as part of SXSW with some genuinely funny moments!

04 Apr

5 Things I Discovered at Cheltenham Design Festival

Cheltenham Design Festival

Recently I visited the Cheltenham Design Festival as part of my ongoing education into art and design.

The structure of the day meant attendees had to choose between a selection of great workshops and presentations and I found the day incredibly interesting and inspiring.

Here are the top ideas I heard/learnt today:

1. Infographics Are Not Dead

Which is just as well!

I was starting to get a little nervous. Not only has the infographics world been inundated with tacky, cheap and low-value infographics, but this mashup of content and design seems to have very low credibility within the design field. (Is it considered a low-brow artform? Or are graphic designers simply not interested in the presentation of content literally?)

One of the sessions I attended covered viral marketing, newsjacking and how to make your content “stickable” – the session was appropriately called “Super Sticky Snackability” presented by Jon Burkhart from Urgent Genius.

Following the session I asked Jon, as he had briefly touched on the subject, whether the influx of cheap infographics had killed them. Thankfully Jon backed up my feelings, that there will always be a place, but the content has to be strong, but also that interactivity is perhaps a still under-saturated area. He added that it’s very hard to kill something, despite claims to the contrary (TV and print live on, for example despite the death knell!)

Phew!

2. It’s OK to Have Fun!

(Image: HomeofMetal_Fox_0711 by Guy Evans, on Flickr)

HomeofMetal_Fox_0711

I love what I do, but it’s often easy to get caught up in deadlines, and the process of what you’re doing, and forget all that. So it was great to see how much passion surrounds the design industry, but the subject of having fun was covered heavily by two of the speakers. First, Morag Myerscough (site) (pictured left) during her presentation “Design can create belonging

It’s hard not to be cheered up by her vibrant design work but it was great to sense her genuine passion and joy about her work, and see photographs of her laughing with work colleagues as she actually gets her hands dirty doing the painting work on her huge scale projects.

The second dose of “loving the job” came from Nick Eagleton from The Partners. His background was strongly founded in exploratory arts (including some adventures in taxidermy, wire sculpture and studios within studios) although now he has a more structured branding role. However, his sheer joy at being able to bring his passion for surprise and exploration in design was evident – keep it fun!!

3. Meet Your Audience

Another tip from Nick Eagleton (see previous point).

He explained how he was sent to the Falkland Islands to research the design for a new standards logo for produce from the island. Prior to his trip, the team had developed a series of logos all featuring the penguin, a well-used icon in Falklands merchandise. It appears on mugs, websites, hats and mittens!

However, when Nick arrived in the Falklands and began speaking to the locals, he realised quickly that they all hated the penguins, for the simple fact that they’re noisy and crap everywhere. This was made worse by the fact that cartoon penguins appeared everywhere.

Falkland IslandsInstead, Nick went for a more natural approach, and used the windswept grasses, indigenous to the island, to demonstrate it’s unique weather conditions. Without that trip to the Islands, the logo would have featured a penguin, and not been popular, if it had been taken up at all.

From this, I’m going to endeavour to spend more time getting to know my clients and, if possible, meet in their offices to get a feel for their “brand” and get people more engaged in my work.

Which brings me to …

4. The Ikea Effect

“The IKEA effect is a cognitive bias that occurs when consumers place a disproportionally high value on products they partially created.[1] The name derives from the Swedish manufacturer and furniture retailer IKEA, which sells many furniture products that require assembly.”

In short, if someone get’s involved and places some input in your project, they’ll think it’s better than it is.

This concept was mentioned during my first session of the day, by Tom Roope from The Rumpus Room

His company focuses largely on crowdsourced material, which is curated and moderated to create interesting pieces of work such as the Lily Allen video – below.

Xbox Lips Lily Allen TV Commercial from FIELD on Vimeo.

This not only makes a catchy video but imagine – every single person who appeared in that video probably shared it with their friends – who most likely shared it themselves!

The hint here is that getting people involved in the process is a sure fire to get them on board. Yet another reason to get out of the office more, and into my clients worlds!

And finally …

5. Collaboration is Good

I must confess, I’m not a natural collaborator. Ask anyone who’s worked with me back in my radio days, and they’ll tell you I’d rather do it myself than delegate or collaborate.

And that still stands for work I can do myself (which is one reason I’ll probably never employ someone to do the same role as me). However, that shouldn’t stop me working with people with different skills.

supergroup

Morag Myerscough covered this during her presentation – explaining the thinking behind Supergroup ,which sees a collection of designers, with varying skills, pool their resources to work together on projects that they’d be unable to take on alone, due to requirements or sheer size.

It’s a smart move. I’ll be collaborating with some developers over the coming months on the My Route project, and I can certainly see the potential of gathering a stable of techies, developers and perhaps statisticians to boost my business model.

28 Feb

UPDATE – courses, quickies and connections

screenshot

I’m constantly pleased to see the number of organisations thinking about visual communication.

Over the last 6 months I’ve been busy with a series of “Influential Analysis” training courses for Understanding Modern Government, where I have been (hopefully) inspiring people to rethink how they communicate information both internally and externally.

Organisations attending the public courses, or booking in-house sessions, include various NHS trusts, Lincolnshire County Council and even the Department of Transport – all of them equally open and welcoming to new ideas for communicating their data.

I’ve been working with the brilliant Ian Taylor, from Flying Binary who is now taking over the courses. It’s been great working with him, and I’ve learnt a lot. I’d recommend signing up to the next public course if you’re battling with your data.

  ————————————-

screenshotOn the subject of training – I’m testing out an interesting new half-day workshop at Coventry City Council next month. This is a variation of my full-day Data Visualisation training course, but instead of delving into the theory, I’ll be spending 3 hours guiding them through the process of building an infographic from scratch.

I’m interest to see how this is received. I am always preaching that tools like Piktochart allow anyone to create “something” visual – but does it allow them to make something good? With my guidance, I hope so.

 ————————————-

I’m also keen to turn my focus back to my design work – which is my real passion. I’ve had a few long running projects on various back burners and these are now springing back into life.

I’m currently working with Lara Ratnaraja on a data-visualisation for the CATH (Collaborative Arts Triple Helix) project.

screenshot

This sees 3 sectors …

  • higher education institutions
  • small-medium enterprises
  • cultural organisations

… working together on a range of really interesting projects, and we want to show those collaborations on a data diagram for the project report. We’re dealing with around 50 organisations, so the trick is to make sure the full complexity of the project is demonstrated, without the chart appearing cluttered.

I’m planning to use RAW to generate an alluvial diagram (above) – but I need to have all the organisations grouped and categorised before I start. The organisations have received the groupings list today and we’re just waiting to get final approval on the copy.

  ————————————-

screenshotIt was also nice this week to receive a “quickie” request – in short, to create an infographic for a PR agency in Germany within 24 hours.

I don’t want to tempt fate (the graphic is currently with the client for approval) but the agency are pleased with the image, and glad I managed to get something turned around so quickly. I’ve normally shied away from this kind of work, but there is definitely a market for these “emergency infographics”!!

They provided all the information, which I shaped and edited down into a structured form that could be transformed into an A4 infographic.

 ————————————-

 Whether you’re after in-house data visualisation training, a data visualisation or something quick  – drop me an email – caroline at carolinebeavon.com

21 Feb

Information Designer for Hire: what to expect

Whilst organisations may have had experience working with graphics or branding designers in the past, the process to develop an infographic is very different.

screenshot

 

Ask any graphics designer who’s been asked to convert a 20 page report into an image, and chances are they’ll tell you that designing an infographic requires a whole new set of skills. I think of myself as a designer-meets-journalist-meets-number cruncher – as the content needs editing, selecting and crafting, and *then* designing.

Your input is vital to the success of the project – you know what you want and you know your industry – it’s up to you to point out the important information and decide on your message.

Here is a run down of the process structure I use:

[toc]

Initial Decision

So you’ve decided your company needs an infographic.

You may have a strong idea of what needs communicating (ie you’re end of year finances, a new process or a summary of your work) or you may have simply heard the word, and feel you should get on board.

Knowing what you want communicating (the concept as opposed to the specific content) is important and will save you time . It’s also worth thinking about a few key things, as they will be useful to know at the start of the process:

  • what are you trying to communicate? You can read more about this here
  • who is your audience? age, knowledge, gender, nationality
  • is this for online, print or both?
  • what is your deadline?
  • what is your budget?
  • do you have the information, or do you want me to source it?

You will be asked more questions as the process goes on but these are a good starting point.

Initial Contact

Normally via email or social media asking about prices and timescale

Much of my work comes in via email, Twitter or Linkedin – with a client contacting me with a tentative query about costings. It’s such a new area of design that the pricing structure is an unknown – and few designers (including myself) put prices on their websites. (This is because every job is different. Pricing is based on final output, amount of research required and how quickly you need it).

I’m usually happy to give a ballpark figure but always ask for more information before giving an official quote.

Many designers quote by the hour – I quote per job. I find this puts everyone at ease (including myself). Of course, I have contingency plans in place if the project spirals out of control through changes by the client – but these are explained fully with my initial quote.

I’ll give a full and detailed price quote once we have completed the next stage, the initial discussion.

First Discussion

An opportunity for us to set out initial ideas, and discuss the project in great depth

Your initial conversation with your infographic designer is key. It may be held face to face (my preference) or over the telephone. It’s your time to explain what you want, or be honest and say you don’t really know *what* you want. Make sure you have as much information as possible to hand.

Treat it like a first date – find out as much as you can about each other, the process and how each other works. From this you can decide if working together is right for you.

I may do some rough sketching (on an iPad) whilst we are talking, so we can make sure we understand each other.

Full Quote

 

Once I have a better understanding of the job, and we have worked out the basic aims and objectives, I will send over a final quote, before starting any work. You will be asked to sign a New Job Agreement form, which quotes the price and details of what the quote does (and doesn’t) include.

Depending on the size of the job/length of time it will take, I sometimes ask for 30% or 50% upfront.

First Drafts

A series of draft ideas to show you some options of layout and theme/styling

One we’ve had the initial discussions I’ll spend up to a week (depending on the amount of work you want) developing a series of options. Here I’ll be exploring 2 areas:

  • content layout
  • styling  / theme / concept

I will usually send 2/3 very different images (by PDF or image file), each one showing a different layout and theme, but you can mix and match if you prefer. Of course, you also have the option to scrap all 3 options, and offer feedback or guidance as to why you don’t feel they’re right.

These will not be fully completed images (the themes often develop over time) so I’d ask you to be prepared for some changes in the future and any temporary placeholder content in the image.

One you’ve selected a content layout and theme I will start work on the final image.

Work In Progress

An opportunity for you to see a part-completed image, and make sure you’re happy with the direction

As I said above, this is a collaboration, so I will be checking in with you as I design the final image. This could be for several reasons:

  • if I shift dramatically from the original image
  • if I want to confirm you are still happy with image
  • to avoid the disappointment of you not liking the final image

I may send whole images, or part of images to make sure you’re happy.

Final Proof Image

The final image – before spell-check and final tweaks, for you to approve

Once I’ve worked up a final image I sent it over for you to review. This image may still have typos, spelling errors and require more precise tweaking, but I always leave these until you are is 100% happy with the image (no point pixel-checking content that may change!)

You will then be asked to confirm the content, make any final changes (if major changes it will lead to further charges) and run it past their team (if necessary).

Proof-reading / final tweaks

I employ a proof reader to check final images in terms of spelling mistakes, statistics and grammar issues. If you stare at an image for so long, it’s easy for errors to slip through the net. I also ask you/your team to check the final information as well – the more eyes the better.

Once I’ve made any changes I will tidy the image up, make sure everything is aligned etc and prepare a final files for you (depending on their requirements)

Final Image

Final image is sent over and once you have given it the final OK, I will invoice for the full/balance amount.

 


17 Feb

Work in Progress: The Warriors plot-map

Intro

If you follow me on Instagram  you may have seen a picture I posted recently.

Warriors map

To most people it would have looked like a random arrangement of squiggles, lines and terrible sketches.

In fact it was a draft sketch of the plot of  The Warriors, a film that came out in 1979 (trailer)

The plot is set in a slightly-futuristic New York, where gangs in theatrical-costume uniforms roam the streets defending their turf. After being called to an all-gang powwow in the Bronx, the Warriors, from Coney Island have to make their way home with all the other gangs after their blood.

vignelli-map-1972What follows is their route south, to Coney, via the subway network and the highly controversial* 1972 Massimo Vignelli map (right) features heavily. (*the map was controversial as it followed the London underground style of being geographically inaccurate but focussed on connections within the system).

So boiling this down – the film is not only set over a series of locations (as with most films) but the specific locations are crucial, have different gangs attached to each area, and the movement between these areas is central to the plot.

—————

I’ve always admired highly detailed “infographics”, or information design – where extensive time has gone into turning something conceptual into a visual finished piece and I felt the location-centric Warriors plot would work well overlaid on the New York subway map.

However, it would not be enough to simply plot their route across the city, but i wanted to show the key clashes with the other gangs and key plot points.

I have since added another series of elements – key lines from the script at the relevant locations, and the route of the individual Warrior members, if they peel off from the rest of the gang, or are killed.

Minard

I was also inspired to use the same effect adopted in the Minard Napoleon campaign data visualisation – where the width of the line denoted the number of men in the army.

This diagram (left) shows the outgoing army via the brown line, as they march to Russia, with the returning army shows in black. The depleted numbers are clear. The diagram also shows how some peeled off from the rest of the group.

This is a great visualisation and very effective and I want to adopt a similar idea for my map – although in this case we have 9 “soldiers” depleted down to 6 (plus an addition).

This is still a work in progress, but here are a couple of screen-grabs of the work so far:

screenshotscreenshot

 

 

 

 

 

03 Nov

5 key elements of a freelance career

I was recently invited to speak to BA students at BCU about enterprise – and specifically, how I managed to forge a freelance career for myself.

Having retrained (I used to be a commercial radio journalist) I think there are 5 key areas I focused on to make it

GET ALONG WITH PEOPLE

People have to be the main focus of your freelancer career – you work alone so you have to generate all your work yourself.

Social media is a brilliant tool for finding new contacts and maintaining those relationships. I keep an active Twitter account (3 actually, but that’s for another time). I make sure I regularly share interesting links AND reply to people, so my account isn’t just broadcasting. I certainly don’t talk about my own work all the time, although I will tweet when I have a success (i.e. a piece of work doing well in an awards) or about things I am working on. I have regular conversations online and try to be engaging.

However, it’s very easy to rely on social media and never leave the house. As a freelancer you need to be getting out to see people. Talk to people in your field, and look for meetups and groups you can go along to. It’s great to have someone else to talk to, especially as you’re probably on your own all day.

However, don’t fall into the trap of *only* hanging out with people in your field – remember, they’re not likely to employ you (unless you can secure sub-contract work from them). Who are your potential clients? Where do they hang out? If you offer a valid service to different business sectors, offer to talk about your services to them  – but don’t just promote yourself, promote the general benefits to them. You’ll be amazed how much work will come your way.

I am eternally grateful to Andy Mabbett (aka @pigsonthewing) for inviting me along to speak at Brewcamp over a year ago. Brewcamp is a local Government comms meetup, where very forward thinking people look for new ways to help councils. I was initially sceptical of the benefits, but that 20 minute talk has led to a host of work and a real reputation in this sector! Thanks Andy!

MONEY

There is a very active campaign right now to protect interns and young people from exploitation in the work place. However, I’ve always believed that there is too much focus on money. I always recommend students get  job to pay the bills (bar work, waitressing etc) and spend their free time working for little/no pay in the area in which they want to work in the future.

So, forget, “don’t work for free” – it’s all about “don’t work for nothing”.

Working for a business can increase your employability no-end by

  • giving your actual experience
  • teaching you new skills
  • meeting new people
  • boosting your reputation

A year ago I decided I needed to learn a little more about how design agencies work – I was doing more and more design work but with no formal arts training I was lacking those practical skills. I spotted an intern opportunity at a local branding agency, Orb,  who were looking for a copywriter one day a week. I spoke to them, explained my situation and they agreed to let me work as a copywriter whilst sitting with the designers to see how they did things!

I did this for 2 months before my own work took off and I had to move on, but I learnt a huge amount about how agencies work.

BE FLEXIBLE

You have to be flexible. This is a useful skill to have, wherever you work – especially as offices are now merging jobs and roles as they cut back on staff. if you’re working for yourself you have to do everything.

When I first left BCU I used my social media and blogging work to pay the bills whilst I worked to build up my other line of work – this was not only  financial necessity, but kept me sane! You’ll get more work if you’re already working. I was also DJing regularly at the Actress and Bishop in Birmingham.

It was being invited by Paul Bradshaw to help teach at his Online Journalism module at BCU that opened up a new area. It’s not only nice to get out of the house but learning now to present and teach has give me a new set of skills, and give me another reason to keep up to date with the industry. This led to more teaching work from Dave Harte (on his MA Social Media course).

If you’d asked me 3 years ago if I wanted to teach, I would have said no, but embracing this has give me more opportunity – corporate training is now a big part of what I do and wouldn’t have been possible without my experience teaching at BCU.

If opportunities present themselves, think “how will this help?”.  Always be open to doing new things but do watch out for the Jack-Of-All-Trades pitfall – when you have too many areas of interest, no-one really knows what you do and you’re not considered an expert in anything.

KEEP MOVING

I’m at the stage now where I know I’m going to need to add some new skills to my repertoire, because the industry is changing and clients want new things. For example, I’ve had a spate of clients recently asking for infographics that they can modify themselves, with others asking for animation. In order to keep my clients and stay on top of my game I will have to learn new skills. Luckily there are lots of resources online for training (Youtube is a goldmine) but I am also looking into formal training. The hardest part is finding the time to do it.

Make sure you’re up to date with changes in your industry – there is no excuse with social media and blogs – follow the right people, read the right articles and stay one step ahead. I use an RSS reader to keep an eye on all the major blogs and websites in my field and I always keep an eye on Twitter and Linkedin.

HARD WORK

You will underestimate how hard you’re going to have to work – trust me.  Be prepared to say goodbye to your evenings and weekends at times. When you’re starting out you’d be foolish to turn any work down – say yes and then work out how to get it all done. If that means working round the clock, or calling on friends to help, then so be it!

Do remember to pace yourself. There will be days when you find yourself with nothing to do. You have 2 choices here, depending on your situation.

If you have a lot of work on, but are waiting on a client, for example, so can’t do anything – enjoy the day off. You never know when your next one is going to be so enjoy it. I’ve been known to have a Saturday on a Wednesday, do my big shop, go to the cinema, meet friends for lunch. Enjoy it!

If you’re not that busy, a free day is a great opportunity to boost your exposure – write a blog post, get involved in some discussions online, go and sit in a coffee shop and make sure tell your contacts where you are through social media. It’s amazing how many people will swing by and see you – and who knows, it might lead to some work!

Make sure you use your time smartly – I am not ashamed to say I have a cleaner. I also have someone to chase my invoices for me, because  I was spending a lot of time emailing and calling clients, and I was really, really bad at it. Now I employ the virtual assistant company Lulaberry to do this for me! I also employ a proofreader, the brilliant Editorialgirl as this means my work is spotless, and again frees up time for me to focus on the more creative side of things.

01 Jul

Tableau Public – creating a map for someone else to update

If you’re not familiar with Tableau Public, you can find out more here

—-

I’ve recently been working on a project which encourages creative SME’s to explore data as a way of improving their business. I’ll blog more about the project at a later date, but I wanted to share on particular element of the project that I thought may be useful.

After discussions with one company, we decided a series of maps would help them plot future business growth. One map would contain their current activities and would be used on their website.

Factors to Consider

  • the SME could not be expected to pay for the full version of Tableau
  • the map should be publishable on the web
  • the client has no experience of Tableau
  • the client wanted to be able to update the spreadsheet and the map with minimal effort

Solution

  1. Create Tableau Public account using their email address (you won’t be able to change email later). You’ll have to get access or ask them to click on the confirmation link when it arrives
  2. Locate your spreadsheet and save in a specific dropbox folder
  3. Login to Tableau Public with their login details and create your visualisation
  4. Save to the web
  5. (If you create any shapes or images, you will also have to copy these into a Dropbox folder)
  6. Send the person a link to Dropbox folder
  7. Ask them to download Tableau Public and login with the details you used above
  8. They should be able to access the workbook that you have created
  9. Ask them to move the spreadsheet file onto their computer.
  10. (if applicable: ask them to drag the Shapes folder into their Shapes Tableau folder
  11. They will need to update the link to the file,  from within the workbook. Hit f5 and Tableau will walk you through replacing the original file location with the new one.
  12. The workbook should now work as normal
To Update the Data
Open the spreadsheet
Make the changes
Hit F5 in Tableau
File>Save to Web
02 Jun

The Kernel Returns [updated]

kernel

UPDATE

Well, blow me down with a feather …  new look The Kernel is  definitely worth a revisit.

I was always put off by the overly-snarky comments (see below) and it appears I wasn’t the only one. The  site has managed to shift from vicious bile to playful teasing  – and it works.

It’s definitely back in my RSS feed – I just hope the many tech power-players they took pot shots at in the past are willing to let bygone be bygones.

In terms of content, they are taking full advantage of the benefits an online presence gives them; being able to take a 360 look at a wide variety of issues and giving relevant content the space it deserves (without being tied to filling x-number of pages).

However, the most heartwarming part of this whole experience: receiving a friendly, humble and honest email from The Kernel founder and Editor-in-Chief  Milo Yiannopoulos asking for my feedback (in reaction to the post below)

Classy move.

————————————-

I must admit, I was never a huge fan of the Kernel (the weekly technology newsletter, sharing some news and information, but mainly gossip and judgement).

Actually, that’s not true. I enjoyed the information it shared, but not the snarky way in which it did it – coming across like a bitter and twisted lunatic throwing rocks at those working in the real world. There were some very public spats with some high profile tech journalists (including The Guardian’s Charles Arthur) which drip fed into several tech podcasts leaving a pretty nasty taste in my mouth.

Plus their editor had, what I felt, was a vicious pop at the chaps at Birmingham City University, for their Social Media MA course (a course I am involved in)… and that wasn’t on. (Sadly the website is now down so that post is probably lost forever).

Eventually I cancelled my subscription and thought no more about it.

Back in the Kernel camp things were going a bit awry (to say the last) and it finally went kaput

Until this arrived. The Kernel is back, with a new company behind it, and seemingly a new focus. (my highlighting)

I’m going to give it another go – often the journalism was insightful, and I hope the bumps they’ve had in the road have knocked a few holes in their smuggery.

Although I’m not holding my breath.

——–

 

 

———

 

Technology magazine The Kernel to be relaunched with fresh investment, new commercial team

 

BERLIN, 3 June 2013.—BERLIN42, parent company of Axel Springer-backed event series hy! Berlin, today announces it is to relaunch The Kernel, the online technology, media and politics magazine originally launched by high-profile technology journalist Milo Yiannopoulos in 2011. The Kernel suspended publication in March after exhausting personal investment by Yiannopoulos and failing to secure further funding.

BERLIN42 has acquired The Kernel and will operate newly founded publishing company Kernel Media from Berlin. Acquisition terms have not been disclosed. Editorial operations will remain in London. Yiannopoulos will be re-employed as founding Editor-in-Chief of the relaunched publication, while BERLIN42 founding partner Aydoğan Ali Schosswald will serve as founding CEO.

The Kernel will shift focus from startups and startup culture to digital lifestyle and the effect of technology on society, politics and culture. All site content will be published in English.

The Kernel will commit resources to more video and photo content and investigative journalism in areas such as modern warfare, neuroscience, artificial intelligence, pornography and space travel. The “Nutshell” subscription newsletter will not return.

Schosswald said: “BERLIN42 continues its mission to build, accelerate and connect global businesses in technology & media with this latest venture. We are tremendously excited about what Milo and his team can achieve with fresh commercial backing.”

Yiannopoulos said: “The Kernel was a terrific editorial success. I’m thrilled to be getting a second chance at making it work commercially, and on a much larger scale. Hans and Aydo at BERLIN42 understand what I was trying to accomplish the first time around and I could not have wished for a better team to help me build the company into a global media brand.”

Under its former directors, The Kernel incurred debts which were settled by Yiannopoulos privately in April. Six contributors from the previous incarnation of the magazine, including Ezra Butler, James Cook and Greg Stevens – are returning to write for the site, which goes live on Monday 12 August 2013.

 

Press enquiries and interview requests:

Milo Yiannopoulos

press@berlin42.com

+49 179 6088 788

31 May

10 Ways I Stay Productive

As a freelancer it’s very easy to fall into bad habits – working from home, lots of different projects and being my own boss means long days of low productivity, and no clear division between work time and free time.
Since I left my “proper” job in 2009 I’ve been trying a host of ways to get things done – these are the things I’ve learnt work for me.

1. Find Your Work Hours

It’s taken me a while but I’ve found I am super productive early in the morning – irrespective of how tired I am. I had several years working on a radio breakfast show so getting up at the crack-of-dawn doesn’t terrify me, but the point is – find your optimum working hours. I know people who prefer to work in the evening or overnight … whatever works for you, make sure you stick to it

2. Go to Work

One of the perks of working in an office is the division between hometime and work time. I miss the walk to work, those few minutes (in my case) to prepare for the day. Even wearing work clothes changes your mindset.

This is lost when you stumble from bed to sofa in your PJ’s.

Eventually I plan to have a home-office, but for now I have a rented desk not far from where I live. I’ve also found co-working spaces, sneaky corners in coffee shops and other locations really handy.

In short, don’t work jn the room where you live.

3. Reboot in-between tasks

This is something I’ve only recently discovered, and is good for both me and my laptop.

I reboot my computer when I change projects. My jobs tend to be very varied, infographic design one minute, and planning social media training the next – so it’s good to have that mental refresh.

Plus. I’m often dealing with big files and my laptops not a robust as it used to be – so a reboot is a useful way to stop it grinding to a halt!

4. Next Task Approach

This is a trick I leaned during my time working for Think Productive. Don’t make endless to-do lists of tasks that can’t be done because they depend on something else happening first. Ie: No point adding Book Plane Tickets to my todo list, when you haven’t Booked Holiday yet.

I only have tasks I can achieve on my list, and replace them with the next doable task when it’s completed!

5. Keep a separate project list

As well as a todo list, I also have a list of all my current projects, and the stage they’re at. I use a great Ipad app for this, called Sticky Notes. It’s essentially a series of pages with digital post-it notes. I have 2 pages:

Post_it_structure_planning.PNG

Page 1 contains post-its of 4 colours

Each post-it contains my Job Code, job title and the price I’ve quoted for it.

  • PINK – currently working on
  • GREEN – confirmed projects but not currently working on
  • YELLOW – awaiting initial meeting
  • BLUE – random projects I need to decide on

This page helps me manage my workload – I like to have 4 “currently working on” with between 4 and 8 “confirmed but not currently working on”.

Page 2 contains a host of those projects that I’ve been contacted about, but nothing’s come of them yet. I keep them there to chase up when I get a moment, or can refer to if they do spring back in action.

6. Filter and Auto colour emails

Whilst I use Sparrow on my Iphone, I try to do most of the email management on my PC. where I run Postbox. I have 2 main email addresses, with a few random ones too, so it’s a good place to see everything together.

As with most email systems, you can set up filters. Whilst I heavily use filters for social media notifications (and have a regular email reminder to check the folder every few days) the most useful thing helps me deal with those “bacon” emails that come in, ie software updates, service announcements and other content that isn’t spam, but isn’t vitally important right now

I’ve simply built up a filter that turns the text of these emails (in the inbox) pale grey. They’re still there, and I’ll tend to check and delete a few times a day, but they’re in the background when I’m focusing on work.

7. Turn of notifications

I’m a pretty heavy social media user but only recently have decided to turn off all notifications from Twitter, Facebook, Google+ and LinkedIn.

Instead, I allow myself to check these accounts whenever I want, so that Social Media and Email Tension doesn’t build up. I’m getting a lot more done and am more relaxed about having long stints of working, knowing I can check them whenever I want.

8. Check email on the hour every hour

I try (although I do fail at this often) to only check my email every hour, on the hour. It’s an easy time to remember, and means I can focus on work for an hour before it comes round again. I have Postbox open at all times, with notifications turned off, and simply switch to that window to see new messages. It takes a second if there’s nothing in there, and with filtering and colouring (as above) it’s easy to see the important emails first.

9. No meeting days – 3 a week

I’ve learnt that I much prefer having a full day to work, without having to dart out for midday meetings. To this end, I try to keep at least 2/3 days a week free from all meetings. On a Sunday night I’ll check the next 2 weeks and add all-day calendar events to the days with no meetings – with the intention of keeping these free.

Similarly, I prefer meetings first thing in the morning or last thing in the day – it means I still get a good few hours to get stuff done!

10. One collection point – Evernote

Evernote

I’ve spoken at length about my love for Evernote. It’s getting better with every update. I use it as my central management system – where I send everything.

As emails come in, I’ll smart-grab sections of text (WIN-A) instead of forwarding emails and archive the email.

I go through my RSS feeds twice a day in the Feedly app – and save a bunch of images and articles into Evernote

I store all my briefsheets (single documents I use to store information about individual projects, including those bits of text from emails)

I also send all my draft images there, and email the client from within Evernote.

Have a free months trial of Evernote Premium here

18 May

10 Rules for Using Icons on Infographics

Icons, pictograms, smileys, dingbats – call them what you like – visual language is a fascinating area of design.

Yes, varieties of visual language has been used for years, with varying degrees of success, and it’s likely that icons will one day be relegated to the “naf bin”.

For now, thought, there are a range of icons out there that can really spice up your website, infographic or presentation

But use with care – here are my 10 tips:

  1. Don’t use them for the sake of it
  2. Use logical icons – don’t make the reader work out what you’re trying to say
  3. Do use them to break up lots of text
  4. Don’t use them to fill up space – get more content or make your infographic smaller
  5. Avoid using icons from radically different sets – try to keep the same theme throughout
  6. Use them if your audience may not understand the text (ie young, international)
  7. Consider using an icon OR a word, not both  – i.e. avoid EMAIL word and an EMAIL logo
  8. Use an icon to illustrate a long header/paragraph
  9. Try to use icons appropriate to the audience – classy for business, cute for children. Why do we still use the traditional “telephone” symbol for phone, when no phones look like that any more?
  10. Don’t be naf/cliche – bored of “toilet man”? Try using a different style character

If you want to find some good handy icons, give these font based ones a go (by sharing these links I’m not vouching for safety of anything you download – virus scan folks!)

The Noun Project

http://www.dafont.com/

http://www.fontspace.com/category/dingbats

http://cooltext.com/Fonts-Dingbats

16 May

How long should online content be?

Graphic showing glyph images relating to content length How long should online content be?

According to this Writinghood article, the perfect length is between 500-800 words; other people say shorter is better; but surely there’s more to it than that?

For personal/fun blogging I say do whatever you like, but for something more structured and professional , here are a few things you might want to think about: (feel free to add your tips/thoughts in the comments below).

  1. What is the content? For example, is it an introduction, a product description, a technical report or an opinion blog post? Each of these has a different purpose and require different treatment.  Thanks to @theaardvark  (via Twitter) who said that posts explaining complex issues (in his case VAT) need to be lengthy in order to achieve their purpose.
  2. What are you hoping to achieve? Do you want to impress the reader with your literary prowess, or prove that you are a snappy, swift communicator who cuts to the chase?  If you are selling something, which will convince the reader/customer?
  3. How much have you got to say? Are you getting stuck into a big topic, or making a short comment? A great rule of thumb from several people via Twitter, including @pigsonthewing “I stop writing when I’ve said what I have to say”
  4. What is the subject area? Some interesting research here into the average length of articles from some of the larger specialist sites. Tech stories tend to be shorter, politics and financial tend to be longer.
  5. Just text? Have you created a block of text, or will you break it up with bullet points, images, diagrams, video or audio? Additional content will keep the reader’s attention and make the article easier to read. @hainsworth tweeted: “Can it be read in three minutes, or can it be bulleted or paginated to more than one post? 300 words is usually enough”
  6. Page layout – How much room do you have? Do you want to go “below the fold” (will the user have to scroll down to continue reading?). Look at the page layout, font size – how will it look when it’s published?
  7. How long is the other content on the site – what works, what is the reader expecting? Are certain length articles more popular than others on the site? (Check analytics). (If this is a new site, see 8.)
  8. What are other people in your field / the competition doing? Are they right? Is it working? Are they getting shared/commented upon? Do you want to be different? Could you use the length of your articles to compete/make a point of difference?
  9. How often are you posting? Are you writing daily, weekly or monthly? It may be impractical to deliver 10-page articles every day, and your reader may struggle to keep up.
  10. Mobile – with the increase in mobile browsing, we cannot ignore the necessity for even shorter posts. They are prepared to scroll, but not endlessly. How many users visit your site from mobile devices? Is it worth tailoring content for them?
Do you have anything else you would consider, when writing online?
Further Reading:
You might like my article on > Top 10 Crimes of Online Writing
07 Feb

Blogging: what is it worth?

Bloggers are often considering to be inferior to “proper journalists”.

Whether the argument is about training, responsibility, impartiality or audience, they are often treated as second class online-citizens, despite the fact many are competing with, and in some cases, filling a gap left by a declining traditional media.

However, there is a definite gray area when it comes to money.

Journalists are paid to do their job. They work for a title, receive a salary or a freelance rate whether the are writing straight copy or opinion pieces. Bloggers, however, are often seen as hobbyists – members of the public who have an interest and like to write about it.

So can you make a living out of blogging, and if so, how?

The problem is, perception. Surely a blogger asking to be paid is like a computer games nerd being asked to play World of Warcraft. They’ll do it anyway, so why pay them? More often than not, bloggers just want to get the word out there.

However, the difference between a games nerd and a blogger is exposure.

Yes, the gamer may tell all of his friends how great World of Warcraft is, but a blogger may tell thousands.

Hence, some advertisers will pay bloggers to talk up their products. Remember the much criticised Pay Per Post site, where bloggers earned money based on how many posts, links and positive comments they made. Why? because people believe blogs. In the same way advertisers PAY for full page spreads in magazines, that look like regular copy, so a blogger with a financial motive can be a powerful marketing tool. A concern about Pay Per Post was that bloggers were not required to admit they were being paid to review that product. Deceptive? More, a loophole in ever developing web that won’t stay open for long.

Are these bloggers actually bloggers? Yes they have blogs, that may, in the past have contained their personal opinions, but now they are writing to order.

Have these the bloggers become now become journalists, or copywriters? Surely copywriters, if they are being paid to write for the company.

Which brings me to my quandry.

How do you make that jump from hobbyist to professional moneymaking blogger? And do you have to sell your soul to the man in order to do it?

And should you ask a company to pay you, if they ask you to live-blog their event or product for it to appear on your own site?

All content (c) Caroline Beavon 2020