Tag Archives: Corporate identity

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Brand Guidelines and Infographics

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I've been considering the relationship between brand guidelines and infographics recently.  I'd love your thoughts on this - tweet me! A lot of infographics created today are wholly standalone from the rest of the company's materials. Is this right? Should infographics be 100% branded, partially or not at all? (of course, it depends on the use, right?) In my experience there are 3 potential scenarios: client wants the infographic to strictly adhere to their brand guidelines client would Read more [...]

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