Tag Archives: facebook

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Twitter: autoposting, shortlinks, hastags and mentions

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Following on from my previous blog post on corporate social media use, here are a few tips to writing good messages on Twitter (or tweets). A similar post about Facebook will follow.   No Autopost If you have blog, it may be tempting to set up autoposting. This means the site automatically spits out a tweet (if you connect your account) with the blog post title and the link. Sounds useful enough but there are a few reasons NOT to use it if you publish your blogpost at midnight, that's Read more [...]

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The Elements of Corporate Social Media

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This is a work-in progress - feel free to comment below! Thanks   I am very interested to see the variety of different ways companies use social media. Some use their Facebook pages to promote their Friday snacks, others use Twitter to talk up their company products and values. Both of these uses have their place, but should form part of a wider social media personality. Think of the social media forum as a party - don't be a wallflower whispering in the corner, but don't be the Read more [...]

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Flickr, Instagram and Pinterest

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 Caroline Beavon is a freelance information and infographics designer - get in touch for more details In this post I discuss how I personally use image services Flickr, Instagram and Pinterest.  You can see my Flickr images here, you can follow me on Instagram here and see my pins on Pinterest here Designers? How do you use these sites to promote your work? (I'm working on a future blog post about this)

Quick Links:

There has been a lot of movement between Flickr and Instagram Read more [...]


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Social media and blogging – presentation for Oxfam Media Training Day

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On Sat 15th Sept 2012 I was invited to speak to a group of Oxfam volunteers about the use of social media and blogging Here is the presentation- any feedback welcome - I will update with any last minute changes I make Oxfam social media & blogging from carolinebeavon Read more [...]

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Got an online community? Here’s how to work with Facebook and Twitter

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Are you in the lucky position of having a very active online community on your own website? A busy comments section, or a chatty forum? Bravo - in today's world of Facebook and Twitter fever, it's often hard to get a dedicated community involved in a discussion on your own site. It's a powerful thing: the discussion is likely to be focussed and relevant to your user and all the discussions go on under YOUR brand's name. The user knows where they are, who you are and what you stand for. There are Read more [...]

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Should you buy social media followers?

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Can you buy friendship? It's an interesting question and one even more relevant today as friendships now exist online as well as in the real world I recently got into a (mini)debate about this subject over on LinkedIn, where a fellow user posted an article, offering a service of buying Twitter followers. (See discussion on LinkedIn comments  - note: exists within a group - membership required) To summarise  - the poster was offering to get followers for your brand / product via click-sites Read more [...]

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My adventures with Evernote Hello

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In this post I explain how I got on with Evernote Hello  - not for you? Try these other posts on Evernote Or have a free months trial of Evernote Premium here   --------------------------------------------------------------------------------------------------------------------------------------------------------- Recently Evernote launched a series of new apps  - Evernote Clearly (a plugin for viewing the text from web pages  - great for cluttered sites) Evernote Food (for Read more [...]

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How journalists can follow the story/find contacts online

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A few notes/ideas of using online resources for journalism from a recent 30 minute workshop with 2nd year Online Journalism students Read more [...]

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Become Master of your Email Inbox

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Is your email inbox bursting at the seams? Overrun with nonsense,? Drowning in newsletters? Here are a few easy tips to get your wayward email inbox whipped into shape. The idea here is to reduce the number of emails in your inbox, so the important ones aren't forgotten about. Before you clear out your inbox (we'll do that later), LOOK at the emails in there – they should fall into one of four categories: EASY TO DEAL WITH EMAILS  Deal with them … right now. Sounds silly, but the Read more [...]

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Facebook: groups V fan pages

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I am currently working with several companies to develop their online marketing via Twitter, Facebook etc. A new client currently has a profile, which they actively use, and a Group. However, I wonder if this is the most effective way of marketing their company, besides which, having 2 searchable profiles (group and page) is confusing to the searching user and hard work to maintain. I am proposing they focus instead on a Fan page.  However, with more than 2500 members of the group, moving Read more [...]

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6 tips for good blogging (and social networking)

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Recently I began writing a blog and looking after the social interaction for a music venue. Here are a few things I have learnt along the way (NOTE: this is a work in progress and will be updated - feel free to comment with any suggestions below): * Polls work. People love them. Asking people for their opinion on something gets them excited. A recent poll asking simply "Which band are you most looking forward to seeing" not only attracted a lot of visits, but also a lot of click-throughs Read more [...]

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Do they want you, or your contacts? (updated)

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We've all heard the phrase - it's not what you know, but who you know. But: if your job involves promotion/marketing - where do you draw the line between your friends, and your contacts? In this social-networking world we find we have more contacts than ever before. Many are perhaps real-life friends from school or university, but others may be people you met briefly at a party back in 2007 or, perhaps, you've never met them. For PR professionals, a wide circle of influence is vital: Read more [...]

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iPhone Apps: RSS READERS

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Continuing in my series of posts about my favourite apps, I move onto ... RSS READERS I currently run 2 RSS readers on my phone. I struggled to find one that could accommodate forwarding to 2 different Twitter accounts. iNEWS PREMIUM (£2.39)  I am a big fan of the iNEWS interface - it is fully customisable, so if you are a white-on-black text girl like me, then so be it! I use this app by importing my Google Reader feed. Unfortunately it does not sync - which under normal circumstances would Read more [...]

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iPhone Apps: search

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After jumping into the iPhone apps world with both feet, I thought I'd run through my favourites. Watch our for more posts in this series. SEARCH/RESEARCH Google (free) (Itunes link) Image via CrunchBase I am a big fan of the Google app. Not only can you search by typing, but there is an incredibly clever and effective Voice Search tool, which has never let me down. Tell it what you want to find, and it will do it (useful if you are browsing on the move and can't quite get those words Read more [...]

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Another flash project …

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As I gather my portfolio together for my MA Online Journalism Multimedia module, I discovered my first ever Flash project. Sad story, a British student missing in America, where he was studying. I decided to take the facts of the story and turn it into a roll-over breakdown. It's basic, but it works. It still needs an embedded link (to the Facebook group) and some embedded video, but it works as a basic test of the theory. [kml_flashembed publishmethod="static" fversion="8.0.0" movie="http://carolinebeavon.com/wp-content/uploads/2010/03/jonny-dorey.swf" Read more [...]

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Grafitti + Twitter = Tweefiti

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As part of a new Birmingham arts project, this weekend that will see one of the city's grafitti artists spraypaint inspirational messages send in on Twitter. The theme is "life feels better", and Aerosol Arabic will be outside Bullring shopping centre on Saturday and Sunday creating a unique piece of art from tweets sent into the @lifefeelsbetter account, which will also appear on a Twitterfall. It's a nice idea, and a nice push for Twitter. However, do enough people use Twitter yet? We all Read more [...]

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A Good Girls Guide to … co-working UPDATED

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Open office (or co-working) is hot news nowadays. The press has been full of it this week, with magazines (Company) and radio (4) running features about this very 21st century way of getting stuff done. So how does it work? Well, either by membership or a one off entry fee, you gain access to an open plan environment, normally with wi-fi and hot and cold running drinks where you can plug in, log in and work. It has become a refuge for home workers desperate to get away from Jeremy Kyle and the Read more [...]

"It was a pleasure working with Caroline. Her passion and skills were evident in all her work, with the final design being a creative and unique solution that met all our needs. Throughout our time working together she exceeded any challenge we threw at her, maintaining a professional and fun approach, and making the whole process enjoyable" - Katy Wade, Project Manager, My Route