We've all heard the phrase - it's not what you know, but who you know.
But: if your job involves promotion/marketing - where do you draw the line between your friends, and your contacts?
In this social-networking world we find we have more contacts than ever before. Many are perhaps real-life friends from school or university, but others may be people you met briefly at a party back in 2007 or, perhaps, you've never met them.
For PR professionals, a wide circle of influence is vital: Read more [...]
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