Do they want you, or your contacts? (updated)

Do they want you, or your contacts? (updated)

We've all heard the phrase - it's not what you know, but who you know. But: if your job involves promotion/marketing - where do you draw the line between your friends, and your contacts? In this social-networking world we find we have more contacts than ever before. Many are perhaps real-life friends from school or university, but others may be people you met briefly at a party back in 2007 or, perhaps, you've never met them. For PR professionals, a wide circle of influence is vital: Read more [...]