Tag Archives: Marketing

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Facebook: groups V fan pages

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I am currently working with several companies to develop their online marketing via Twitter, Facebook etc. A new client currently has a profile, which they actively use, and a Group. However, I wonder if this is the most effective way of marketing their company, besides which, having 2 searchable profiles (group and page) is confusing to the searching user and hard work to maintain. I am proposing they focus instead on a Fan page.  However, with more than 2500 members of the group, moving Read more [...]

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Blogging: what is it worth?

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Bloggers are often considering to be inferior to "proper journalists". Whether the argument is about training, responsibility, impartiality or audience, they are often treated as second class online-citizens, despite the fact many are competing with, and in some cases, filling a gap left by a declining traditional media. However, there is a definite gray area when it comes to money. Journalists are paid to do their job. They work for a title, receive a salary or a freelance rate whether Read more [...]

"This is the best course I have been to in terms of keeping everyone engaged. I found the examples of other data visualisation to be very interesting as I had never seen them before and know now to avoid certain styles! There were also different data visualisers whose works were explored - it all opened up a new way to look at the data and tell the story; a philosophy I believe Caroline delivers very well. She kept things simple as they should be (not patronising mind)" Infographics training course attendee, Warwickshire County Council