Facebook: groups V fan pages

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Facebook: groups V fan pages

I am currently working with several companies to develop their online marketing via Twitter, Facebook etc. A new client currently has a profile, which they actively use, and a Group. However, I wonder if this is the most effective way of marketing their company, besides which, having 2 searchable profiles (group and page) is confusing to the searching user and hard work to maintain. I am proposing they focus instead on a Fan page.  However, with more than 2500 members of the group, moving Read more [...]

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Blogging: what is it worth?

Bloggers are often considering to be inferior to "proper journalists". Whether the argument is about training, responsibility, impartiality or audience, they are often treated as second class online-citizens, despite the fact many are competing with, and in some cases, filling a gap left by a declining traditional media. However, there is a definite gray area when it comes to money. Journalists are paid to do their job. They work for a title, receive a salary or a freelance rate whether Read more [...]