Tag Archives: Marketing

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Facebook: groups V fan pages

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I am currently working with several companies to develop their online marketing via Twitter, Facebook etc. A new client currently has a profile, which they actively use, and a Group. However, I wonder if this is the most effective way of marketing their company, besides which, having 2 searchable profiles (group and page) is confusing to the searching user and hard work to maintain. I am proposing they focus instead on a Fan page.  However, with more than 2500 members of the group, moving Read more [...]

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Blogging: what is it worth?

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Bloggers are often considering to be inferior to "proper journalists". Whether the argument is about training, responsibility, impartiality or audience, they are often treated as second class online-citizens, despite the fact many are competing with, and in some cases, filling a gap left by a declining traditional media. However, there is a definite gray area when it comes to money. Journalists are paid to do their job. They work for a title, receive a salary or a freelance rate whether Read more [...]

"It was a pleasure working with Caroline. Her passion and skills were evident in all her work, with the final design being a creative and unique solution that met all our needs. Throughout our time working together she exceeded any challenge we threw at her, maintaining a professional and fun approach, and making the whole process enjoyable" - Katy Wade, Project Manager, My Route