Tag Archives: Mass media

07 Feb

Blogging: what is it worth?

Bloggers are often considering to be inferior to “proper journalists”.

Whether the argument is about training, responsibility, impartiality or audience, they are often treated as second class online-citizens, despite the fact many are competing with, and in some cases, filling a gap left by a declining traditional media.

However, there is a definite gray area when it comes to money.

Journalists are paid to do their job. They work for a title, receive a salary or a freelance rate whether the are writing straight copy or opinion pieces. Bloggers, however, are often seen as hobbyists – members of the public who have an interest and like to write about it.

So can you make a living out of blogging, and if so, how?

The problem is, perception. Surely a blogger asking to be paid is like a computer games nerd being asked to play World of Warcraft. They’ll do it anyway, so why pay them? More often than not, bloggers just want to get the word out there.

However, the difference between a games nerd and a blogger is exposure.

Yes, the gamer may tell all of his friends how great World of Warcraft is, but a blogger may tell thousands.

Hence, some advertisers will pay bloggers to talk up their products. Remember the much criticised Pay Per Post site, where bloggers earned money based on how many posts, links and positive comments they made. Why? because people believe blogs. In the same way advertisers PAY for full page spreads in magazines, that look like regular copy, so a blogger with a financial motive can be a powerful marketing tool. A concern about Pay Per Post was that bloggers were not required to admit they were being paid to review that product. Deceptive? More, a loophole in ever developing web that won’t stay open for long.

Are these bloggers actually bloggers? Yes they have blogs, that may, in the past have contained their personal opinions, but now they are writing to order.

Have these the bloggers become now become journalists, or copywriters? Surely copywriters, if they are being paid to write for the company.

Which brings me to my quandry.

How do you make that jump from hobbyist to professional moneymaking blogger? And do you have to sell your soul to the man in order to do it?

And should you ask a company to pay you, if they ask you to live-blog their event or product for it to appear on your own site?

26 Jan

A Good Girls Guide to … co-working UPDATED

Open office (or co-working) is hot news nowadays. The press has been full of it this week, with magazines (Company) and radio (4) running features about this very 21st century way of getting stuff done.

So how does it work? Well, either by membership or a one off entry fee, you gain access to an open plan environment, normally with wi-fi and hot and cold running drinks where you can plug in, log in and work. It has become a refuge for home workers desperate to get away from Jeremy Kyle and the washing up.

In theory it’s a great idea: away from the distractions of home life, you can focus and increase productivity. If you want to chat, the people around you are vibrant, trendy media or programmer types who want to share their ideas and collaborate on some wonderful magical project that will cure cancer or make Twitter fail-whale proof.

In reality, its a bit like being in a library. However, at least in a library you know the rules as they have been drummed into you since an early age. No talking, no mobile phones, no eating and generally don’t be a pain to everyone else or face the wrath of the chief librarian.

In a co-working space, do these rules apply?

If your phone rings, do you answer it? Should it be on silent?

Should you have a spontaneous little creative chat with your co-workers if everyone else is sitting there in silence?

Are they all wishing you would just SIT STILL and stop fidgeting?

If you work in an office you KNOW the person sitting next to you. You may not like them but at least you know their name. In a co-working space you are sitting next to a total stranger. So when you go to the toilet, should you take your bag with you? Or is that seen as a lack of trust? You wouldn’t take your laptop, but what about your mobile phone?

And that nice person that you exchanged a few pleasantries with an hour ago: do you offer them a drink when you get yourself one?

It’s a minefield. But at least it’s better than Jeremy Kyle.

MORE ON CO-WORKING

http://www.moseleyexchange.com/

http://en.wikipedia.org/wiki/Coworking

http://www.reuters.com/article/idUSTRE51G49R20090217

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Recently I began renting a desk at the Substrakt offices. ┬áIt’s a great location based at Fazeley Studios in Digbeth in Birmingham and is 50% populated by this very cool creative communications company and 50% by other people, like myself, who just need somewhere to go.

It’s early days and I need to decide if it’s value for money, but for now it’s proving to be incredibly good for me. Without my stuff to distract me I am getting a LOT done. I also feel obliged to actually get up and go into the office as I am paying for it. It’s nice to have people around, and you never know, I may get some work out of it.

Who knows?

All content (c) Caroline Beavon 2020