Tag Archives: mobile phone

26 Apr

Do they want you, or your contacts? (updated)

We’ve all heard the phrase – it’s not what you know, but who you know.

But: if your job involves promotion/marketing – where do you draw the line between your friends, and your contacts?

In this social-networking world we find we have more contacts than ever before. Many are perhaps real-life friends from school or university, but others may be people you met briefly at a party back in 2007 or, perhaps, you’ve never met them.

For PR professionals, a wide circle of influence is vital: being able to pull celebrities to an event, get column-inches in the right magazines and make sure the song is played on every radio station. Social networks  increase that circle even further, but unless you run a strict friends/work division online, your friends soon become your professional audience.

I am seeing more and more examples of people being expected to use using their personal social network accounts to promote the product. Are companies employing people because of the size of their friends list? And more’s the point – SHOULD we be expected to use our friends, for our employer?

I admit I am guilty of using my personal social networks to promote my DJing work, but I feel this is acceptable to a point as it is “ME” doing it .. but recently I was asked to promote an 3rd party event through my own accounts. I balked slightly, reluctant to thrust this event onto my friends, relatives and acquaintances.

By the very nature that some people will use their friends as social (and business) currency, does it prove the point that contacts ain’t what they used to be?

27 Jan

It seems we can’t have it all … hand held video recorders

I am in a dilemma.

Sony Ericsson SatioI am the owner of a perfectly good (despite the reports) Sony Ericsson Satio mobile phone. The 12 megapixel camera (and other gadgetry) means the picture quality of video recording great for still interviews. The only downside, is the audio.

  1. the internal mic is terrible. It is useless for interviews, and makes the subject sound like they are down a mine
  2. the handsfree kit mic records excellent quality sound, but it gradually falls out of sync with the video.

Option 1 is, well, not really an option. 2 is “get-roundable”, if I have got 2 hours to spend muting the video, adding the audio as a sound file on a separate track in something like Movie Maker, and then edging it back in sync every minute or so. So much for a fast turnaround.

I have considered using the phone for the video (because it is so good) and getting a good digital audio recorder, then sticking the two together elements, but again, not incredibly practical.

So, begrudgingly, I am going to have to fork out for a handheld mini video recorder.

Thanks to a great blog post by @Podnosh (here) it seems to be between the Flip Ultra, Flip Mino, the Kodak Zi8 and the Zoom Q3.

I quickly ruled out the Flip MinoHD s it seemed all glitz and not much punch (and doesn’t take AA batteries). I spend my life battling against power. There are never plugs when you need them and to rely on main power (especially at festivals, where I will be using the recorder) would be foolish.

The Flip UltraHD, on the other hand, seems more practical on the battery-front but no external mic, something that is useful in noisier environments.

For better sound, the Zoom Q3 is an option – these guys know what they’re doing with sound, BUT there is still no external mic option – and I’m worried that at a distance, the audio will be lost

The Kodak Zi8 DOES have a plug in mic option but it is not compatible with Windows Movie Maker and needs some faffing around so it can be edited. I don’t really deal well with faff. This is putting me off. However the Zi8 does come with some useful features, including a imagine stabilization, face recognition, good quality video and stills so maybe I can forgo a smooth set up fora good finish.

Or maybe phone, Kodak AND laptop will end up out of the window. Tune in to Twitter later to find out …

26 Jan

A Good Girls Guide to … co-working UPDATED

Open office (or co-working) is hot news nowadays. The press has been full of it this week, with magazines (Company) and radio (4) running features about this very 21st century way of getting stuff done.

So how does it work? Well, either by membership or a one off entry fee, you gain access to an open plan environment, normally with wi-fi and hot and cold running drinks where you can plug in, log in and work. It has become a refuge for home workers desperate to get away from Jeremy Kyle and the washing up.

In theory it’s a great idea: away from the distractions of home life, you can focus and increase productivity. If you want to chat, the people around you are vibrant, trendy media or programmer types who want to share their ideas and collaborate on some wonderful magical project that will cure cancer or make Twitter fail-whale proof.

In reality, its a bit like being in a library. However, at least in a library you know the rules as they have been drummed into you since an early age. No talking, no mobile phones, no eating and generally don’t be a pain to everyone else or face the wrath of the chief librarian.

In a co-working space, do these rules apply?

If your phone rings, do you answer it? Should it be on silent?

Should you have a spontaneous little creative chat with your co-workers if everyone else is sitting there in silence?

Are they all wishing you would just SIT STILL and stop fidgeting?

If you work in an office you KNOW the person sitting next to you. You may not like them but at least you know their name. In a co-working space you are sitting next to a total stranger. So when you go to the toilet, should you take your bag with you? Or is that seen as a lack of trust? You wouldn’t take your laptop, but what about your mobile phone?

And that nice person that you exchanged a few pleasantries with an hour ago: do you offer them a drink when you get yourself one?

It’s a minefield. But at least it’s better than Jeremy Kyle.

MORE ON CO-WORKING

http://www.moseleyexchange.com/

http://en.wikipedia.org/wiki/Coworking

http://www.reuters.com/article/idUSTRE51G49R20090217

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Recently I began renting a desk at the Substrakt offices.  It’s a great location based at Fazeley Studios in Digbeth in Birmingham and is 50% populated by this very cool creative communications company and 50% by other people, like myself, who just need somewhere to go.

It’s early days and I need to decide if it’s value for money, but for now it’s proving to be incredibly good for me. Without my stuff to distract me I am getting a LOT done. I also feel obliged to actually get up and go into the office as I am paying for it. It’s nice to have people around, and you never know, I may get some work out of it.

Who knows?

All content (c) Caroline Beavon 2020