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How long should online content be?

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How long should online content be? According to this Writinghood article, the perfect length is between 500-800 words; other people say shorter is better; but surely there's more to it than that? For personal/fun blogging I say do whatever you like, but for something more structured and professional , here are a few things you might want to think about: (feel free to add your tips/thoughts in the comments below). What is the content? For example, is it an introduction, a product description, Read more [...]

"Caroline took a complicated set of facts, figures and processes and turned them into something that now only gave them clarity but also brought them to life visually. She was a pleasure to work with through, suggesting ideas and ways we could use and display information more creatively. Very much looking forward to working with her again." Jenni Fryer, Communications Manager, University of the First Age