Are you in the lucky position of having a very active online community on your own website? A busy comments section, or a chatty forum?
Bravo - in today's world of Facebook and Twitter fever, it's often hard to get a dedicated community involved in a discussion on your own site. It's a powerful thing: the discussion is likely to be focussed and relevant to your user and all the discussions go on under YOUR brand's name. The user knows where they are, who you are and what you stand for. There are Read more [...]
I am currently working with several companies to develop their online marketing via Twitter, Facebook etc.
A new client currently has a profile, which they actively use, and a Group. However, I wonder if this is the most effective way of marketing their company, besides which, having 2 searchable profiles (group and page) is confusing to the searching user and hard work to maintain.
I am proposing they focus instead on a Fan page. However, with more than 2500 members of the group, moving Read more [...]
Recently I began writing a blog and looking after the social interaction for a music venue.
Here are a few things I have learnt along the way (NOTE: this is a work in progress and will be updated - feel free to comment with any suggestions below):
* Polls work. People love them. Asking people for their opinion on something gets them excited.
A recent poll asking simply "Which band are you most looking forward to seeing" not only attracted a lot of visits, but also a lot of click-throughs Read more [...]
We've all heard the phrase - it's not what you know, but who you know.
But: if your job involves promotion/marketing - where do you draw the line between your friends, and your contacts?
In this social-networking world we find we have more contacts than ever before. Many are perhaps real-life friends from school or university, but others may be people you met briefly at a party back in 2007 or, perhaps, you've never met them.
For PR professionals, a wide circle of influence is vital: Read more [...]
As part of a new Birmingham arts project, this weekend that will see one of the city's grafitti artists spraypaint inspirational messages send in on Twitter.
The theme is "life feels better", and Aerosol Arabic will be outside Bullring shopping centre on Saturday and Sunday creating a unique piece of art from tweets sent into the @lifefeelsbetter account, which will also appear on a Twitterfall.
It's a nice idea, and a nice push for Twitter. However, do enough people use Twitter yet? We all Read more [...]
Open office (or co-working) is hot news nowadays. The press has been full of it this week, with magazines (Company) and radio (4) running features about this very 21st century way of getting stuff done.
So how does it work? Well, either by membership or a one off entry fee, you gain access to an open plan environment, normally with wi-fi and hot and cold running drinks where you can plug in, log in and work. It has become a refuge for home workers desperate to get away from Jeremy Kyle and the Read more [...]
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