Facebook: groups V fan pages

Facebook: groups V fan pages

I am currently working with several companies to develop their online marketing via Twitter, Facebook etc. A new client currently has a profile, which they actively use, and a Group. However, I wonder if this is the most effective way of marketing their company, besides which, having 2 searchable profiles (group and page) is confusing to the searching user and hard work to maintain. I am proposing they focus instead on a Fan page.  However, with more than 2500 members of the group, moving Read more [...]