Stop: you’re doing infographics all wrong

Infographics can be a really effective way to communicate. Whether you're a journalist, a researcher or a PR professional, using a visual format COULD be the perfect way for you to reach your audience. However, the internet is full of terrible examples of infographics that offer little value to the reader. Here are five ways people are getting it wrong. You're doing it for the wrong reasons When a client approaches me to design an infographic, I ...

Do they want you, or your contacts? (updated)

Do they want you, or your contacts? (updated)
We've all heard the phrase - it's not what you know, but who you know. But: if your job involves promotion/marketing - where do you draw the line between your friends, and your contacts? In this social-networking world we find we have more contacts than ever before. Many are perhaps real-life friends from school or university, but others may be people you met briefly at a party back in 2007 or, perhaps, you've never met them. For PR profession