Client: Alzheimers Society
Brief: to create a full length infographic and a series of social media images to promote a new report into the dementia research community
Visible at: ow.ly/Snzeq
Read more [...]
As a freelancer it's very easy to fall into bad habits - working from home, lots of different projects and being my own boss means long days of low productivity, and no clear division between work time and free time.
Since I left my "proper" job in 2009 I've been trying a host of ways to get things done - these are the things I've learnt work for me. Read more [...]
Following on from my previous blog post on corporate social media use, here are a few tips to writing good messages on Twitter (or tweets). A similar post about Facebook will follow.
If you have blog, it may be tempting to set up autoposting. This means the site automatically spits out a tweet (if you connect your account) with the blog post title and the link.
Sounds useful enough but there are a few reasons NOT to use it
if you publish your blogpost at midnight, that's Read more [...]
This is a work-in progress - feel free to comment below! Thanks
I am very interested to see the variety of different ways companies use social media.
Some use their Facebook pages to promote their Friday snacks, others use Twitter to talk up their company products and values.
Both of these uses have their place, but should form part of a wider social media personality. Think of the social media forum as a party - don't be a wallflower whispering in the corner, but don't be the Read more [...]
In one of my roles as a social media / content manager, I am currently looking into the world of webinars, and online group discussions – and specifically the pro’s and cons of Google+
The idea is to schedule a regular event for discussions around particular area of business.
The content/format is still under discussion, but I am more concerned right now with the broadcast method.
When Google+ launched, I was as excited as the next geek, (but then I was excited about Google Read more [...]
On Sat 15th Sept 2012 I was invited to speak to a group of Oxfam volunteers about the use of social media and blogging
Here is the presentation- any feedback welcome - I will update with any last minute changes I make
Oxfam social media & blogging from carolinebeavon Read more [...]
Can you buy friendship?
It's an interesting question and one even more relevant today as friendships now exist online as well as in the real world
I recently got into a (mini)debate about this subject over on LinkedIn, where a fellow user posted an article, offering a service of buying Twitter followers.
(See discussion on LinkedIn comments - note: exists within a group - membership required)
To summarise - the poster was offering to get followers for your brand / product via click-sites Read more [...]
We've all heard the phrase - it's not what you know, but who you know.
But: if your job involves promotion/marketing - where do you draw the line between your friends, and your contacts?
In this social-networking world we find we have more contacts than ever before. Many are perhaps real-life friends from school or university, but others may be people you met briefly at a party back in 2007 or, perhaps, you've never met them.
For PR professionals, a wide circle of influence is vital: Read more [...]
I've missed the last few Birmingham Social Media Cafes. This has been a mix of oversleeping (once) and being slightly put off by being cornered by estate agents wanting advice on using Twitter at past meetups.
This week, however, I decided to go along, get stuck in and learn the art of polite mingling!
It was a very different social media cafe, and a great one too! Paul Bradshaw (@paulbradshaw) brought along a load of his BA Online Journalism students who didn't take long to get stuck into Read more [...]
Link to Breaking Waves: Birmingham Snow Wave
Breaking Waves A Google Waves Experiment
BACKGROUND OF GOOGLE WAVE
Google Wave was previewed to Google employees on May 27th 2009. Described as a “personal communication and collaboration tool” it was gradually rolled out from September 2009 via invitation. A combination of instant messenger and email, users could send messages to their contacts in a chain (similar to Google Mail) but then move back UP the chain, and insert text, images, video Read more [...]
"Caroline took a complicated set of facts, figures and processes and turned them into something that now only gave them clarity but also brought them to life visually. She was a pleasure to work with through, suggesting ideas and ways we could use and display information more creatively. Very much looking forward to working with her again." Jenni Fryer, Communications Manager, University of the First Age