#bestbywm is a white paper investigating social media best practice in the West Midlands, UK. Find full report here: Following a survey of local authority communications teams I was invited to generate a series of infographics for the report. This included: * a full page results infographic * a series of footer infographics showing social media stats * a simple infographic showing the cost of communcation channels
Infographics can be a really effective way to communicate. Whether you're a journalist, a researcher or a PR professional, using a visual format COULD be the perfect way for you to reach your audience. However, the internet is full of terrible examples of infographics that offer little value to the reader. Here are five ways people are getting it wrong. You're doing it for the wrong reasons When a client approaches me to design an infographic, I ...
Client: Alzheimers Society Brief: to create a full length infographic and a series of social media images to promote a new report into the dementia research community Visible at: ow.ly/Snzeq
As a freelancer it's very easy to fall into bad habits - working from home, lots of different projects and being my own boss means long days of low productivity, and no clear division between work time and free time. Since I left my "proper" job in 2009 I've been trying a host of ways to get things done - these are the things I've learnt work for me. 1. Find Your Work Hours It's taken me a while but I've found I am super productive early in the morn
Following on from my previous blog post on corporate social media use, here are a few tips to writing good messages on Twitter (or tweets). A similar post about Facebook will follow. No Autopost If you have blog, it may be tempting to set up autoposting. This means the site automatically spits out a tweet (if you connect your account) with the blog post title and the link. Sounds useful enough but there are a few reasons NOT to use it if
This is a work-in progress - feel free to comment below! Thanks I am very interested to see the variety of different ways companies use social media. Some use their Facebook pages to promote their Friday snacks, others use Twitter to talk up their company products and values. Both of these uses have their place, but should form part of a wider social media personality. Think of the social media forum as a party - don't be a wallflower wh
In one of my roles as a social media / content manager, I am currently looking into the world of webinars, and online group discussions – and specifically the pro’s and cons of Google+ The idea is to schedule a regular event for discussions around particular area of business. The content/format is still under discussion, but I am more concerned right now with the broadcast method. When Google+ launched, I was as excited as the next g...
I've decided to group this years New Year Resolutions into several categories Social Media Health and Well-being Productivity ----------------------------------------------------- I use social media a lot, but sometimes it's easy to fall down the rabbit hole and become distracted with ineffective activities. As someone who is trying to build a freelance business, I need to be more focused in my online actions. So, this years New Years Reso
On Sat 15th Sept 2012 I was invited to speak to a group of Oxfam volunteers about the use of social media and blogging Here is the presentation- any feedback welcome - I will update with any last minute changes I make Oxfam social media & blogging from carolinebeavon...
Can you buy friendship? It's an interesting question and one even more relevant today as friendships now exist online as well as in the real world I recently got into a (mini)debate about this subject over on LinkedIn, where a fellow user posted an article, offering a service of buying Twitter followers. (See discussion on LinkedIn comments - note: exists within a group - membership required) To summarise - the poster was offering to get foll
Image via CrunchBase As part of my job I manage several social media accounts. This includes Twitter and Facebook (profiles, fan pages, and groups). From a perfect social media desktop client I need to: monitor all of these accounts simultaneously receive notifications when someone comments or messages - with the option to pick and choose which notifications I receive, and how be able to schedule tweets and status updates I must be a...
We've all heard the phrase - it's not what you know, but who you know. But: if your job involves promotion/marketing - where do you draw the line between your friends, and your contacts? In this social-networking world we find we have more contacts than ever before. Many are perhaps real-life friends from school or university, but others may be people you met briefly at a party back in 2007 or, perhaps, you've never met them. For PR profession
I've missed the last few Birmingham Social Media Cafes. This has been a mix of oversleeping (once) and being slightly put off by being cornered by estate agents wanting advice on using Twitter at past meetups. This week, however, I decided to go along, get stuck in and learn the art of polite mingling! It was a very different social media cafe, and a great one too! Paul Bradshaw (@paulbradshaw) brought along a load of his BA Online Journalism student
Link to Breaking Waves: Birmingham Snow Wave Breaking Waves A Google Waves Experiment BACKGROUND OF GOOGLE WAVE Google Wave was previewed to Google employees on May 27th 2009. Described as a “personal communication and collaboration tool” it was gradually rolled out from September 2009 via invitation. A combination of instant messenger and email, users could send messages to their contacts in a chain (similar to Google Mail) but then move back UP th