I've just received this email from Posterous Spaces about the service closing down. I paste it below
Hi Caroline,Posterous launched in 2008. Our mission was to make it easier to share photos and connect with your social networks. Since joining Twitter almost one year ago, we’ve been able to continue that journey, building features to help you discover and share what’s happening in the world – on an even larger scale.
On April 30th, we will turn off posterous.com and our mobile Read more [...]
Are you in the lucky position of having a very active online community on your own website? A busy comments section, or a chatty forum?
Bravo - in today's world of Facebook and Twitter fever, it's often hard to get a dedicated community involved in a discussion on your own site. It's a powerful thing: the discussion is likely to be focussed and relevant to your user and all the discussions go on under YOUR brand's name. The user knows where they are, who you are and what you stand for. There are Read more [...]
I am currently exploring the various avenues for making money from online news as part of my MA Online Journalism.
Over a series of Posts I hope to explore the various methods of generating revenue from online content - looking at the various issues, and pitfalls along the way.
My idea is a website that offers short, exclusive video interviews with bands - often bands that would not get mainstream coverage elsewhere (e.g. radio and television) but have a small, but cult, following.
The Read more [...]
I am currently working with several companies to develop their online marketing via Twitter, Facebook etc.
A new client currently has a profile, which they actively use, and a Group. However, I wonder if this is the most effective way of marketing their company, besides which, having 2 searchable profiles (group and page) is confusing to the searching user and hard work to maintain.
I am proposing they focus instead on a Fan page. However, with more than 2500 members of the group, moving Read more [...]
Recently I began writing a blog and looking after the social interaction for a music venue.
Here are a few things I have learnt along the way (NOTE: this is a work in progress and will be updated - feel free to comment with any suggestions below):
* Polls work. People love them. Asking people for their opinion on something gets them excited.
A recent poll asking simply "Which band are you most looking forward to seeing" not only attracted a lot of visits, but also a lot of click-throughs Read more [...]
We've all heard the phrase - it's not what you know, but who you know.
But: if your job involves promotion/marketing - where do you draw the line between your friends, and your contacts?
In this social-networking world we find we have more contacts than ever before. Many are perhaps real-life friends from school or university, but others may be people you met briefly at a party back in 2007 or, perhaps, you've never met them.
For PR professionals, a wide circle of influence is vital: Read more [...]
“Caroline is great to work with and I would recommend her and her services without hesitation” Darren Caveney, Head of Communications and Engagement at Health Education West Midlands