SEO Copywriter – a move to the dark side?

In the next few days I have an interview for an SEO Copywriter position - which has prompted a very unexpected reaction from my friends and colleagues. My background: broadcast journalism - 10 years of writing news scripts and documentaries. More recently I have "gone digital", completed an MA in Online Journalism and worked with clients on social media strategy, content and data visualizations.  It is not a huge leap for me to consider roles which require some technical understanding Read more [...]