Are you in the lucky position of having a very active online community on your own website? A busy comments section, or a chatty forum?
Bravo - in today's world of Facebook and Twitter fever, it's often hard to get a dedicated community involved in a discussion on your own site. It's a powerful thing: the discussion is likely to be focussed and relevant to your user and all the discussions go on under YOUR brand's name. The user knows where they are, who you are and what you stand for. There are Read more [...]
I am currently exploring the various avenues for making money from online news as part of my MA Online Journalism.
Over a series of Posts I hope to explore the various methods of generating revenue from online content - looking at the various issues, and pitfalls along the way.
My idea is a website that offers short, exclusive video interviews with bands - often bands that would not get mainstream coverage elsewhere (e.g. radio and television) but have a small, but cult, following.
The Read more [...]
I am currently working with several companies to develop their online marketing via Twitter, Facebook etc.
A new client currently has a profile, which they actively use, and a Group. However, I wonder if this is the most effective way of marketing their company, besides which, having 2 searchable profiles (group and page) is confusing to the searching user and hard work to maintain.
I am proposing they focus instead on a Fan page. However, with more than 2500 members of the group, moving Read more [...]
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