Hi, I'm Caroline.
I work at the intersection of story, interaction and experience.
I make web pages which shift, move and open up as you scroll.
If you’re looking for ways to tell stories that don’t sit still, we should talk.
Here's what I do.
Digital things
Explainers
Infographics
Scrollytelling
You know those online pieces that change as you scroll?
Not just moving up and down. The story reacts. Images slide in, sections unfold, motion carries meaning.
That’s scrollytelling.
And it’s what I make.
These pages aren’t just read. They’re navigated.
The audience controls the pace. They can linger, rewind, replay. The experience reshapes itself each time through.
It’s storytelling built for complexity, curiosity, and attention.
What is Scrollytelling?
Infographics are all about transforming data into visually compelling stories.
I create infographics that are not only eye-catching but also easy to understand. Whether it's a simple chart or a detailed diagram, my infographics help you communicate complex information quickly.
Perfect for reports, presentations, or social media, they make facts and figures interesting and accessible.
Infographics
Explainers break down complex ideas into digestible animations.
I design explainers that simplify challenging concepts through a mix of text, visuals, and animations.
They're ideal for product launches, educational content, or training materials. With my explainers, your audience gets a clear understanding of even the trickiest topics.
Explainers
From animations, interactive data, maps, podcasts ... I create digital things that bring personality and style to your brand.
These assets can be used across your website, social media, or other digital platforms to make your content stand out.
If you're looking to add that extra touch of creativity, I've got you covered.
Digital things
Digital-artist
Picked up my first sketchbook in 2020 and have been blending collage and drawing with digital techniques. I have exhibited in Brighton and am now looking for more opportunities.
And if I can't do it, I definitely know someone who can.
Digital DIY'er, vibe-coding hacker and general all rounder smashing together design, art, animation and interaction.
Jack of all trades
Caught the internet-bug in 2009 studying an MA in Online Journalism. From live blogging to data visualisation via Flash animation, web design and social media marketing, I tried it all.
I knew life before the internet, but frankly, it was rubbish.
Curiosity
Get the content right and the design will follow.
Cut my teeth in broadcast journalism where you ditch the waffle and focus on the audience. I've never forgotten this.
Content first
Ex-journalist turned creative tinkerer.
Raised in Wolves, partied in Brum and now chilling in Brighton.
Crone, queer and feral freelancer.
Topline
A bit about me.
"Caroline truly went above and beyond! As the project scope was changing, she responded quickly with professionalism.."
US multinational business software company
"You’re proactive—anticipate needs, bring fresh ideas… You’re easy to work with, clear, positive… You really listen, pick up on nuances… Your talent, intuition, and professionalism make you a standout."
Tanya Maheshwari
Head of Campaign Delivery, Sifted
"... Caroline was the perfect partner. She was flexible, fast and produced a very high quality of work. We were extremely impressed"
Maddie Horner,
Dr. Martens
"... fantastic to work with, really responsive and also came up with some great new ideas for the project. An absolute pleasure from start to finish!"
Rose Donnelly, LawCare
My ears are burning